01Key Responsibilities
- Maximize Attachment Rates: Own and drive the Core Attachment Rate (KPI) for insurance products embedded directly within the Fatakpay loan onboarding and disbursement journeys.
- Customer Journey Mapping: Deeply analyze the Fatakpay loan customer journey to identify friction points, optimal drop-in screens, and high-intent moments to present insurance solutions.
- UI/UX Collaboration: Partner with the Product and Tech teams to implement native, seamless, and frictionless single-click insurance opt-ins.
- Digital & Performance Marketing Sales: Design data-led digital communication strategies to cross-sell insurance products to loan customers.
- Tele-calling Engine Execution: Build, train, and optimize a high-performing tele-calling team to reach out to the Fatakpay customer base for higher-ticket or personalized cross-sell offerings.
- Strategic Partnerships & Analytics: Liaise with insurance companies to co-create custom, cost-effective sachet products and negotiate competitive commissions and SLAs.
- Data-Driven Decisions: Leverage customer loan data, repayment behavior, and demographic profiles to run predictive segmentations for targeted insurance cross-selling.
- Funnel Optimization: Continuously monitor and report on the sales funnelfrom impressions and clicks to quote generations and successful issuances.
Preferred Qualifications:
- Education: Post Graduate degree in Business administration preferred. Additional insurance certifications preferred (e.g., Licentiate from III) or Agent/ SP examination passed.
Experience and Skills:
- Minimum 5 years plus experience in Insurance Distribution, Fintech, or Insurtech ecosystems, with a heavy focus on Embedded Insurance, Digital Sales and Tele-calling Sales. Prior experience of digital insurance sales.
- Domain Expertise: Proven track record of managing insurance attachments in digital lending, NBFC, or banking environments. Proven experience in driving insurance sales through digital platforms and Tele-calling sales channels.
- Analytical Mindset: Strong analytical skills with the ability to use customer data and insights to improve conversion and customer engagement. Highly data-oriented with the ability to look at a loan funnel, identify drop-offs, and design A/B tests for insurance banners/prompts.
- Sales/Operations Leadership: Prior experience managing digital campaign tools as well as scaling and driving performance out of a tele-calling sales team. .
