01Key Responsibilities
1. Plan and execute BTL marketing campaigns, field marketing initiatives, brand activations, and Experiential Marketing campaigns that drive awareness, product launches and trials, and brand love.
2. Lead end-to-end execution of product sampling drives, pop-ups, kiosks, roadshows, retail activations, college campaigns, and promotional events.
3. Create memorable consumer experiences that turn first-time users into loyal fans.
4. Ensure every campaign is delivered on time, within budget, and with flawless execution.
5. Turn everyday spaces into unforgettable brand experiences.
6. Build excitement that gets people talking, sharing, and coming back.
7. Create authentic conversations through product sampling, demos, and on-ground experiences.
8. Build meaningful relationships with consumers, students, corporate communities, retailers, caf s, gyms, and event partners.
9. Drive consumer engagement, product education, and brand advocacy.
10. Collect real-time consumer insights and feedback that shape future marketing campaigns and product innovations.
11. Stay plugged into trends, conversations, and cultural moments that keep our brand relevant.
12. Build strategic partnerships with colleges, corporates, event organizers, caf s, gyms, retail partners, RWAs, and community groups.
13. Identify new opportunities for grassroots marketing and local brand collaborations.
14. Coordinate with vendors, agencies, fabricators, logistics partners, and promoter agencies.
15. Recruit, train, and manage Brand Ambassadors and promoter teams.
16. Own end-to-end campaign execution from planning and logistics to permissions, branding, merchandising, inventory, staffing, and reporting.
17. Ensure every activation delivers a premium consumer experience.
18. Collaborate with Marketing, Sales, Design, Operations, and Supply Chain teams to execute integrated campaigns.
What we offer:
1. Own the Ground Game and Take the Brand Everywhere
2. Represent our brand across Be the face of our brand across: Colleges & Universities, Corporate Parks, Caf s & Co-working Spaces, Gyms & Fitness Studio, Retail Stores & Modern Trade, Concerts & Music Festivals, Sporting Events, Food Festivals, Exhibitions & Community Events
3. Be the official face and voice of the brand wherever consumers discover us.
Who can apply:
Only those candidates can apply who:
Salary:
2,00,000 - 4,50,000 /year
Experience:
No experience required
Deadline:
2026-09-16 23:59:59
Other perks:
Informal dress code, Free snacks & beverages, Health Insurance, Life Insurance
Skills required:
Marketing
Other
02Requirements
01 years of experience in Field Marketing, BTL Marketing, Brand Activations, Experiential Marketing, Trade Marketing, Consumer Marketing, Event Marketing, Retail Marketing, or Sales Promotions.Experience in FMCG, Consumer Goods, Food & Beverage, Retail, Lifestyle, Hospitality, or D2C brands is preferred.We're looking for someone who wants to create movements, build communities, own campaigns, and make a real impact.If you love seeing your ideas, come alive in the real world and want to build a brand that people, genuinely remember you'll fit right in.Ready to build hype, create unforgettable experiences, and leave your mark Let's do it.
About Company:
There are flavours and formats that are mainstream across Asia, Europe, and the Americas that have never had a serious home in India. We're changing that. India's confectionery market is one of the largest in the world, and still largely defined by the same few formats it's had for decades. The consumer has moved. The products haven't. We are a funded, full-time venture operating out of Delhi NCR. We are building our core team now, ahead of launch looking for people ready to own functions, not just fill them. .
