Job Description FOS Liabilities
Position Title: Field Officer Sales (FOS) Liabilities
Department: Retail Banking / Liabilities Sales
Location: PAN India / Assigned Region
Role Purpose:
To drive liabilities business growth by acquiring new customers, increasing sales of core banking products, and strengthening customer relationships through field sales and marketing activities.
Key Responsibilities:
- Boosting Sales:
Spearhead efforts to increase the banks liabilities portfolio by promoting key products such as Savings Accounts, Current Accounts, and Term Deposits.
- New Customer Acquisition:
Proactively identify and engage prospective customers for banking products including Life Insurance, General Insurance, Credit Cards, and other cross-sell opportunities.
- Client Relationship Management:
Strengthen relationships with existing customers by encouraging usage of additional banking services, especially for dormant or inactive accounts.
- Field Marketing Activities:
Conduct on-ground marketing campaigns, local area visits, and promotional activities to generate leads and acquire new customers.
- CRM & System Updates:
Ensure timely and accurate recording of all customer interactions, leads, follow-ups, and sales closures in the CRM/system.
- Compliance & Process Adherence:
Strictly follow the banks sales policies, code of conduct, and regulatory guidelines to maintain ethical and compliant business practices.
Qualifications:
- Graduate in any discipline from a recognized university.
- Freshers or candidates with 03 years of experience in Sales / Banking / Financial Services preferred.
Skills Required:
- Strong communication and interpersonal skills
- Sales and negotiation ability
- Customer-centric approach
- Basic computer knowledge
- Ability to work in field sales environment
- Target-driven mindset
Preferred Candidate Profile:
- Experience in CASA / Liabilities / BFSI sales preferred
- Local market knowledge and customer network will be an advantage
