Founding Growth & Product Marketing Lead

Category Creation GTM Thought Leadership Demand Generation Company: Dronggo Location: Remote / India Employment: Full-time Experience: 48 years preferred Stage: Early-stage / Founding team We're not looking for a marketer to market a product.We're looking for someone who can help build a category. Dronggo is building Website Revenue Intelligence a new intelligence layer for modern B2B companies. Today, businesses have websites, analytics, CRMs, marketing automation, sales platforms and customer-success systems. But there is a gap. Their websites see thousands of buying signals every month research patterns, returning visits, content engagement, product interest, commercial intent yet much of that intelligence disappears. We believe the next generation of B2B websites won't simply attract visitors. They will understand them. That's what Dronggo is building. And we're looking for a founding marketer who wants to help define that market with us. The Role As our Founding Growth & Product Marketing Lead , you'll work directly with the founders to build Dronggo's marketing engine from the ground up. This is not a "manage our social media" role. It is not a "content calendar" role. It is not a "run some ads" role. You'll own the intersection of: Category Creation Product Marketing Founder Thought Leadership Content & Narrative Demand Generation GTM Strategy Pipeline Growth You'll help answer questions like: What exactly is Website Revenue Intelligence Why should the market care about it now Who should care most What should Dronggo be known for What ideas should we own What should our founder be talking about How do we turn those ideas into attention How do we turn attention into conversations And ultimately, how do we turn conversations into revenue What You'll Own1. Category & Positioning Help build and sharpen the Dronggo category. You'll work on Category positioning ICP definition Buyer personas Messaging architecture Value propositions Competitive positioning Product narratives Website messaging Founder narratives Category education You should be able to take a complex technology concept and turn it into: "I immediately understand why this matters." Thought Leadership This is a major part of the role. Dronggo intends to build an intellectual presence around the future of B2B growth, websites, AI-assisted buying, commercial intelligence and revenue. You'll help turn our research and ideas into: LinkedIn thought leadership Founder posts Research papers Industry perspectives Carousels Essays Short-form video concepts Executive commentary Newsletters Campaign themes We're not interested in generic: "5 AI trends every marketer should know." We want Ideas that make founders stop scrolling. 3. Content Strategy & Creation You don't need to personally design every asset. But you must be able to think through the entire content system. You'll create and/or direct LinkedIn content Long-form articles Research reports Case studies Landing pages Email sequences Founder content Sales enablement Campaign assets Website copy Lead magnets AI will be part of your workflow. You should be comfortable using tools such as ChatGPT, Claude, Gemini, Perplexity and other AI tools for research, ideation, analysis and production. But We don't want someone who simply asks AI to write content. We want someone who knows what should be written and why. Demand Generation Thought leadership without pipeline isn't enough. You'll help build LinkedIn demand generation Founder-led growth Email campaigns Lead nurture Account-based campaigns Outbound marketing support Webinar / event campaigns Research-led campaigns Website conversion programs Lead magnets GTM experiments You'll be expected to connect: Content Attention Engagement Conversation Pipeline Founder-Led Growth You'll work closely .