Graphic Designer and Video Creator

Graphic Designer & Video Content Creator Company: Elpido Location: Chennai Employment Type: Full-Time Experience: 13 years Department: Marketing About Elpido Elpido is a technology-enabled home services platform connecting customers with trained and verified service partners for services such as babysitting, new mother assistance, housekeeping and other home-care services. We are looking for a Graphic Designer & Video Content Creator who can bring Elpido's brand to life through engaging, modern and social-media-first content. You will be responsible for creating the visual content that customers and potential service partners see every day. Key Responsibilities 1. Short-Form Video Creation Create high-quality, engaging videos primarily for: Instagram ReelsYouTube ShortsFacebook ReelsPaid advertisementsPartner recruitment campaignsCustomer acquisition campaignsContent could include: Educational videosExplainer videosCustomer storiesPartner storiesUGC-style videosTestimonialsBehind-the-scenes contentTrending Reel formatsProblem/solution videosFounder-led contentService demonstrationsApp demonstrations2. Video Shooting Plan and execute simple social-media video shoots.Shoot content using smartphones/cameras as required.Coordinate with Elpido employees, partners, customers and creators for shoots.Identify suitable locations, framing, lighting and compositions.Capture authentic UGC-style footage rather than relying only on highly polished advertising.3. Video Editing Edit short-form videos with: Strong opening hooksCaptions/subtitlesTransitionsMusicSound effectsMotion graphicsBrand elementsAppropriate pacingStrong CTAsVideos should be optimized for retention and engagement, not simply visual quality. 4. Graphic Design Create: Instagram postsCarouselsStoriesPostersRecruitment creativesCustomer acquisition creativesPromotional bannersApp-related creativesEvent creativesDigital advertisementsPresentation/marketing materials when requiredMaintain consistency with Elpido's visual identity. 5. Advertising Creatives Work closely with the Social Media & Growth Executive to create multiple creative variations for campaigns. For example: Campaign: Become an Elpido Babysitting Partner Create multiple versions with different: HeadlinesHooksVisualsFormatsCTAsTestimonialsEarning messagesThe objective is to identify which creative generates the best response. 6. Social Media Trends Monitor Instagram and YouTube trends.Identify relevant Reel formats and audio trends.Quickly adapt relevant trends for Elpido.Suggest new content ideas every week.Understand what makes content shareable and watchable.7. UGC & Creator Content Coordinate with influencers and content creators.Provide creative briefs.Edit creator-generated content.Repurpose long-form footage into multiple short-form assets.Build a library of reusable content.8. Brand Consistency Ensure all creative output follows Elpido's: Logo usageTypographyBrand coloursVisual styleTone of voiceImage/video standardsTools & Skills Strong working knowledge of several of the following: CanvaAdobe PhotoshopAdobe IllustratorAdobe Premiere ProAfter EffectsCapCutFigmaLightroomYou do not need to master every tool, but you must be able to independently produce professional social-media content. What We Are Looking For 13 years of experience in graphic design, video editing, content creation or a similar role.Strong portfolio of Instagram Reels/short-form videos.Strong understanding of social-media-first design.Good understanding of typography, composition and visual hierarchy.Ability to create both static and video content.Good sense of storytelling.Ability to work quickly and meet deadlines.Strong attention to detail.Willingness to experiment with different creative formats.Comfortable appearing on camera or coordinating others for content when required.Portfolio Is Important Applicants should submit a portfolio containing examples of: ReelsVideo editsSocial media creativesCarouselsAd creativesBranding/design workA strong portfolio is more important to us than a long list of qualifications. Ideal Candidate We are looking for someone who sees a Reel and immediately thinks: "I know how we can make this work for Elpido." You should be someone who: Understands Instagram culture.Notices trends early.Has strong visual instincts.Can turn an idea into a finished Reel quickly.Is comfortable experimenting.Understands that content needs to generate business results, not just look good.Key Performance Indicators (KPIs) Your performance will be evaluated based on: Number and consistency of quality content producedReel quality and retentionCreative turnaround timeEngagement generated by contentPerformance of paid advertising creativesQuality of UGC contentAbility to produce multiple creative variationsContribution to customer and partner acquisition campaignsWhy Join Elpido Build the creative identity of a growing startup.Work on real-world campaigns with .