Head of Brand and Campaign (D2C)

Head of Brand and Campaign Location: Mumbai (Hybrid) Salary: Up to 20 LPA Experience Required: Minimum 7+ years in Brand, Creative, Campaign, and Marketing Leadership About The Company [Insert a brief description of the company, its mission, and values. Highlight its focus on FMCG, retail, lifestyle, wellness, financial services, and D2C sectors.] Job Overview We are seeking an experienced and dynamic Head of Brand and Campaign to lead our branding and marketing initiatives. The ideal candidate will have a robust background in brand management, creative strategy, and campaign execution, particularly within the FMCG, retail, lifestyle, wellness, financial services, and D2C sectors. This role requires a strategic thinker with a proven track record of driving brand growth and engagement. Key Responsibilities Brand Strategy Development: Create and implement comprehensive brand strategies that align with the company's vision and objectives.Campaign Management: Oversee the planning, execution, and analysis of marketing campaigns across multiple channels to ensure brand consistency and effectiveness.Creative Leadership: Lead the creative team to develop innovative and impactful marketing materials and campaigns that resonate with target audiences.Market Research: Conduct market analysis to identify consumer trends, insights, and competitive landscape to inform brand positioning and strategy.Cross-Functional Collaboration: Work closely with product development, sales, and other departments to ensure alignment and support for marketing initiatives.Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve strategic goals.Performance Metrics: Establish KPIs and metrics to measure the success of branding and campaign efforts, providing regular reports to senior management.Team Leadership: Mentor and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability. Qualifications Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.Minimum of 7+ years of experience in brand management, creative strategy, and campaign leadership, preferably in FMCG, retail, lifestyle, wellness, financial services, or D2C.Strong understanding of digital marketing, social media, and emerging marketing trends.Proven ability to develop and execute successful marketing campaigns that drive brand awareness and revenue growth.Exceptional leadership, communication, and interpersonal skills.Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. Why Join Us Opportunity to lead and shape the brand's future in a rapidly evolving market.Collaborative and innovative work environment.Competitive salary and benefits package. Skills: campaign,d2c,strategy,branding,campaigns,financial services,fmcg,leadership,head of branding .