01Key Responsibilities
You will own demand generation for Techment end-to-end: strategy, team, tooling,budget, and results. How you get there is yours to figure out.
In your first 90 days, we expect you to assess what is working, discard what is not, and begin generating qualified pipeline personally. You will not wait for the perfect system to be built before you start producing.Beyond that, you will build the engine: the people, processes, and technology stack that makes pipeline generation repeatable and scalable. Whether that means AI-powered outbound, account-based programs, Microsoft co-sell motions, content, events, or some combination we have not thought of yet, we care about what works, not how you get There.You will work directly with the CEO to align on target accounts, pipeline health, and goto-market priorities, and with our delivery team to translate our work into compelling market narratives.The one non-negotiable: results. Pipeline is the output we measure.
Required Skills:
Proven experience in B2B demand generation for IT Services (not SaaS, not productcompanies). You understand services buying cycles, relationship-driven deals, and how to generate pipeline for an intangible offering.
Demonstrated personal track record. You can name specific campaigns, channels, and the pipeline numbers they produced.Deep outbound experience targeting US mid-market buyers (Directors, VPs, C-suite).AI-native operator. You use AI tools to multiply your output, not just manage a team that does.Demonstrated ability to build a demand generation function from a low base, not just manage one that is already running.Experience building and developing high-performance demand gen teams.
Preferred Skills:
Microsoft partner ecosystem experience: co-sell motions, Microsoft field seller relationships, and partner-led pipeline generation.
Vertical domain knowledge in Insurance, Utilities, or Financial Services.Hands-on experience with ABM platforms (6sense, Demandbase), intent data tools, or AI SDR platforms (Clay, Apollo, etc.).Familiarity with Microsoft Data and AI stack: Fabric, Azure OpenAI, Power BI, Copilot.
Key Success Indicators:
This is an output-driven role. Success will be measured on:Qualified pipeline generated: Volume and quality of sales-ready leads produced.Outbound reach and coverage: Breadth of target accounts actively in sequence.Lead-to-opportunity conversion: Ensuring leads handed off are genuinely sales-ready.Microsoft co-sell traction: Relationships built with Microsoft field sellers leading to referral pipeline.Team output: Demand gen function performing consistently and at scale. .
