01Overview
ERPA (A Workday Partner) is a client-centered technology services firm, modernizing and maximizing customers investment in Workday. Our team delivers holistic solutions for customers looking to maximize their Workday investment and elevate the user experience by offering on-going application management services, Phase X and follow-on solutions, analytics, and overall optimization. We need Revenue Development Representative (RDR) , send your updated resume to vijayanath.siddhareddy@erpa.com Job Description Job Title: Revenue Development Representative (RDR) Department: Sales Operations & Go-To-Market Reports To: VP of GTM Strategy Location: Remote / Hybrid Position Summary The Revenue Development Representative (RDR) is responsible for identifying, qualifying, and accelerating high-quality opportunities that contribute to ERPA's growth strategy.
Unlike a traditional SDR role focused primarily on calls, emails, and meeting volume, the RDR is responsible for transforming market signals into qualified sales opportunities through research, discovery, account intelligence, and strategic engagement. The RDR serves as the bridge between Marketing and Sales, ensuring only qualified opportunities advance into the revenue pipeline.
Mission Identify, qualify, and accelerate high-quality opportunities that fuel ERPA's revenue growth while improving pipeline quality, forecast accuracy, and sales efficiency.
Key Responsibilities Opportunity Identification Research target accounts and buying signals Identify strategic initiatives, business challenges, and compelling events Build account intelligence profiles using Salesforce, SalesLoft, Seamless AI, GovSpend, and other GTM tools Prioritize opportunities based on ICP alignment and market signals Qualification & Discovery Conduct qualification conversations with prospects Validate business challenges and strategic initiatives Confirm decision makers and key stakeholders Identify expected timelines and budget guidance Determine opportunity fit against ERPA service offerings Outbound Prospecting Execute targeted outreach campaigns Manage account-based prospecting initiatives Utilize email, phone, LinkedIn, partner referrals, and marketing engagement Develop personalized messaging aligned to prospect challenges Opportunity Development Schedule and coordinate discovery meetings Prepare qualification summaries for Account Executives Support smooth transition from SQL to Pipeline Maintain CRM accuracy and opportunity documentation Account Intelligence & Research Monitor public-sector spend, contract activity, and market events Research organizational priorities and technology landscapes Identify cross-sell, upsell, and expansion opportunities Leverage AI-enabled tools to improve prospecting effectiveness Preferred Experience ~5+ years of business development, sales development, account development, recruiting, consulting, or customer-facing experience ~ Experience using Salesforce and sales engagement platforms ~ Strong research and discovery skills ~ Ability to engage executive-level stakeholders ~ Excellent written and verbal communication skills ~ Experience in ERP, HCM, Finance, Consulting, Workday, Oracle, PeopleSoft, or SaaS environments preferred What Success Looks Like Within the first 12 months, successful RDRs will: ~ Consistently generate qualified pipeline opportunities ~ Achieve high AE acceptance rates (
~90%)
~ Improve MQL-to-SQL conversion quality ~ Develop strong account intelligence capabilities ~ Become trusted partners to Account Executives and Marketing ~ Contribute directly to ERPA's revenue growth strategy .
