01Overview
Key Responsibilities
1. Lead Generation & Prospecting
Identify and target potential clients across industries.
Build and maintain a strong pipeline of leads.
Conduct outreach via email, LinkedIn, networking events, and industry platforms.
Cold calling - 30 to 40 calls a day
2. Pitching & Conversions
Collaborate with strategy and creative teams to develop pitch decks.
Present the agencys capabilities confidently to senior-level clients.
Drive the pitch process end-to-end from brief to proposal to closure.
3. Client Understanding & Qualification
Assess client needs and marketing challenges.
Qualify leads based on budget, scope, and long-term potential.
Recommend the right creative or digital solutions based on client goals.
4. Relationship Management
Build strong rapport with potential and existing clients.
Act as the primary point of contact during early engagement.
Maintain a warm long-term network for future opportunities.
5. Market Intelligence & Strategy
Track industry trends, competitor activities, and client movements.
Identify opportunities for new service offerings.
Share actionable insights with the leadership team.
6. Revenue Ownership
Meet monthly/quarterly business acquisition targets.
Work with finance to define pricing and commercial structures.
Ensure smooth handover of closed accounts to the servicing team.
Skills & Competencies Needed
Core Skills
Strong communication and presentation skills.
Ability to articulate creative and digital solutions clearly.
Confident in pitching and negotiating with decision-makers.
Creative & Digital Understanding
Awareness of creative campaigns, social media, performance marketing, and content.
Ability to understand and convert briefs into business opportunities.
Personality Traits
Persuasive, confident, and relationship-driven.
High ownership and accountability.
Hustler mentality with structured thinking.
Comfortable working in fast-paced agency environments.
Requirements
36 years of BD or sales experience in a creative/digital agency.
Proven track record of closing clients or hitting revenue targets.
Strong network in the marketing/brand ecosystem preferred.
Ability to work collaboratively with internal teams. .
