01Overview
About the Role
We are looking for an experienced Lead Generator who can build, qualify, and nurture high value and quality leads for our IT Services business into Digital transformation, ERP services, staff augmentation for domestic & US market.
The ideal candidate has hands-on experience in the IT Services industry within India or / and global territories and a strong command of modern prospecting methods across paid platforms, networks, and account-based strategies.
Key Responsibilities
Use paid platforms and personal/professional networks to identify and qualify potential leads across domestic and global markets for sales team to convert.
Build and maintain a strong pipeline of decision-makers and influencers across target enterprises and help acquire recent logos by qualifying leads thoroughly
Evaluate and qualify leads to maximize conversions while minimizing rejections and unproductive pursuits.
Analyse rejection reasons, identify patterns, and continuously refine outreach strategies to improve conversion rates.
Collaborate closely with sales and marketing teams to ensure alignment of messaging, targeting, and qualification criteria.
Maintain accurate and updated lead data on CRM and prospecting tools.
Track, measure, and report performance metrics, providing insights for improvement.
Required Skills & Experience
5 to 10 years of experience in lead generation in an IT Services Company (mandatory).
Experience & interest in cold calling is must.
Strong understanding of IT services, solution positioning, and buyer expectations.
Experience with paid lead-gen platforms e.g., LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.
Proven track record of generating high value qualified leads in both domestic and global markets.
Sound grounding in account-based prospecting and enterprise mapping.
Sound communication, research, and relationship-building skills.
Ability to use data and rejection reasons to fine-tune outreach strategies.
Familiarity with CRM tools and structured pipeline management.
What We Value
Sharp curiosity and networking skills.
Consistency, resilience, and accountability.
Ability to adapt and improve through learnings. .
