01Overview
Role & responsibilities
Develop and execute hyper-local marketing plans for new clinic launches.
Coordinate grand opening events, community outreach programs, and free health camps to maximize patient footfall.
Ensure timely deployment of all branding materials, signage, and launch collaterals.
Execute BTL marketing activities including door-to-door campaigns, apartment activations, corporate tie-ups, and school/college health drives.
Manage production and distribution of marketing collaterals such as flyers, brochures, banners, and standees, while monitoring promoter performance and lead generation.
Coordinate local ATL campaigns including newspaper advertisements, radio, regional TV, and outdoor media in collaboration with central marketing teams and agencies.
Identify high-impact local media opportunities aligned with the target audience.
Source, negotiate, and manage vendors, printers, event agencies, and fabrication partners while ensuring timely execution within the approved budget.
Monitor campaign performance, analyze ROI, track footfall and lead generation, and gather market intelligence and competitor insights to improve future launch strategies
Preferred Candidate Profile :-
Candidates who have experience in:-
New clinic/store/branch launches
BTL & ATL marketing
Hyperlocal marketing
Event & activation management
Vendor management
Community outreach
Field marketing
Footfall and lead generation
Top preference: Professionals from Hospitals, Diagnostics, Health-Tech, Pharmacy Retail Chains, or Multi-location Retail Brands with experience in launching new clinics/stores and executing ATL & BTL marketing campaigns. .
