01Overview
Job Title
Location Manager Loan Against Property (LAP)
(Equivalent to Branch Manager LAP)
Department
Retail Assets LAP
Reporting To
Area Business Head / Regional Sales Manager
Location
Branch / Assigned Sales Location
Job Purpose
The Location Manager LAP is responsible for driving end to end Loan Against Property (LAP) business at the branch level by leading a sales team, ensuring quality sourcing, maintaining credit discipline, and delivering profitable portfolio growth while adhering to policy and regulatory guidelines.
Key Responsibilities
LAP Business & Sales Ownership
- Own and achieve LAP business targets (disbursements, sourcing, revenue) for the assigned location.
- Drive acquisition across self employed, SME, and qualified segments.
- Build and execute location-specific LAP sourcing strategies including walk ins, referrals, DSTs, connectors, and channel partners.
- Monitor sales funnel, conversions, TAT, and drop offs to ensure consistent performance.
- Ensure sourcing aligns with risk appetite and credit norms.
Team Handling & Performance Management
- Lead, manage, and motivate a team of Relationship Officers, Sales Managers, and DSTs handling LAP.
- Set clear targets, conduct daily huddles and periodic performance reviews.
- Coach team on LAP product features, eligibility, property norms, CIBIL analysis, and income assessment.
- Identify training needs and drive skill enhancement for complex LAP cases.
- Ensure discipline, productivity, and engagement within the sales team.
Credit, Policy & Process Adherence
- Ensure strict adherence to LAP credit policies, documentation standards, and regulatory requirements.
- Coordinate with Credit, Legal, Technical, Operations, and Disbursement teams for smooth case processing.
- Review proposals for income surrogates, LTV norms, property valuation, and deviation controls.
- Maintain audit readiness and zero tolerance for process lapses.
Customer & Channel Management
- Develop strong relationships with DSAs, brokers, builders, CA/financial intermediaries, and local connectors for LAP sourcing.
- Act as escalation point for high-value or sensitive LAP customers.
- Ensure superior customer experience from login to disbursement.
- Drive repeat business and references from existing LAP customers.
Portfolio Quality & Risk Management
- Monitor portfolio quality with focus on early delinquency, vintage analysis, and stress indicators.
- Ensure sourcing quality to control NPAs and credit losses.
- Support collections team for early bucket management, when required.
- Conduct regular portfolio reviews and corrective action planning.
Key Skills & Competencies
- Strong team leadership and field sales management
- Deep understanding of LAP credit, property assessment, and cash flow lending
- Ability to handle complex, high-ticket LAP cases
- Excellent stakeholder, partner, and customer management skills
- Result oriented with strong execution and risk awareness
Educational Qualification
- Graduate in any discipline
- MBA / PGDM (Marketing or Finance) preferred
Experience
- 512 years of experience in LAP / Secured Business Loans
- Minimum 23 years in a team handling / branch-level role
- Experience in Banks / NBFCs preferred .
