01Key Responsibilities
- Drive behavioral insights by combining qualitative research, quantitative data, and psychological frameworks
- Analyze user journeys, funnels, and behavioral patterns to identify drop-offs and growth opportunities
- Design and run research studies, experiments, and hypothesis-driven analyses
- Translate insights into clear problem statements, strategic recommendations, and product opportunities
- Partner with Product, Design, and Business teams to shape roadmap decisions
- Evaluate and validate prototypes, concepts, and experience improvements
- Build structured outputs like personas, journey maps, and behavioral models
- Influence business KPIs such as conversion, engagement, retention, and trust
Ideal Candidate:
- 25 years of experience in Behavioral Insights / Consumer Insights / Product Analytics / Strategy roles
- Strong exposure to B2C / consumer-facing digital businesses (fintech, e-commerce, consumer tech)
- Experience working on user journeys, funnels, and digital behavior analysis
- Ability to combine data + research + business context to drive decisions
- Strong understanding of consumer psychology, behavioral biases, and decision science
- Hands-on experience with research methods (qualitative + quantitative)
- Working knowledge of SQL / analytics tools is a plus
- Strong structured thinking, problem-solving, and stakeholder communication skills
What Were Looking For:
- Someone who can connect data to human behavior and business outcomes
- Strong problem-framing and hypothesis-building ability
- Comfort working in ambiguous, high-impact environments
- Ability to influence without authority and work across teams
Why This Role :
- Direct exposure to business strategy and product decisions
- Opportunity to work on consumer behavior at scale
- High ownership role with leadership visibility
- Fast growth and learning environment
Perks & Benefits:
- Competitive compensation and performance rewards
- Strong learning and career growth opportunities
- Exposure to large-scale, high-impact problem statements .
