01Overview
Who We Are
True Fit is the retail industry's leading consumer experience platform. The company is led by an experienced team of executives and leaders from fashion, retail, ecommerce, and big data, plus it is backed by top investors. Our solution is leveraged by apparel and footwear retailers to decode fit & size and connect shoppers with the styles they will love. We have organized and connected the broadest footwear, apparel, and consumer data in the world to provide best-in-class recommendations for the world's biggest brands and products. The tool unites social, general, and personalized fit guidance into one cohesive experience to drive shopper confidence and loyalty.
True Fit is the leading AI-powered fit and personalization platform for fashion and retail. Our technology helps shoppers find the right fit with confidence-and helps retailers increase conversion, reduce returns, and drive lifetime value.
As we expand beyond fit into agentic shopping, conversational commerce, and fashion intelligence, demand generation is becoming a core growth engine. We're looking for a hands-on Demand Gen leader to own pipeline creation across our B2B SaaS business.
The Role
As Manager, Demand Generation, you will own and operate True Fit's B2B demand engine end-to-end-from strategy to execution to measurement.
You'll be responsible for:
Driving qualified pipeline and bookings
Orchestrating multi-channel demand programs
Partnering closely with Sales, RevOps, Product Marketing, and Exec Leadership
Building a scalable, data-driven demand motion that supports both mid-market and enterprise retail buyers.
You'll combine strategic thinking with hands-on execution, especially in the first phase of the role.
What You'll Own
Demand Strategy & Pipeline
Develop and execute the B2B demand generation strategy aligned to revenue targets
Own MQL, SQL, pipeline, and CAC goals
Build programs that support longer enterprise sales cycles and multi-stakeholder buying groups
Translate company objectives into quarterly demand plans and forecasts
Channel Ownership
Paid media (LinkedIn, Google, ABM platforms, retargeting)
Lifecycle & email marketing (nurture, re-engagement, product-led signals)
Content-driven demand in partnership with Product Marketing and content teams
Support Promotion of Events & field marketing (NRF, Shoptalk, invite-only dinners, executive roundtables)
Website conversion optimization in partnership with UX/Creative
Sales Alignment
Partner deeply with Sales and RevOps on:
Lead quality and routing
Funnel conversion optimization
Account-based motions for strategic retailers
Build enablement feedback loops to continuously improve pipeline quality
Analytics & Optimization
Own demand reporting and dashboards (HubSpot, Looker, GA4, attribution tools)
Track performance across the funnel: traffic MQL SQL pipeline bookings
Run continuous experiments to improve conversion, velocity, and efficiency
Make clear recommendations on where to invest, scale, or cut
Team & Scale (Senior Manager Scope)
Help define the future demand gen org structure
Potentially manage agencies and/or junior marketers
Influence hiring and tooling decisions as the function scales
What We're Looking For
Required Experience
5-9+ years in B2B SaaS demand generation (title flexible based on scope)
Proven track record of driving pipeline and revenue, not just leads
Experience marketing to mid-market and/or enterprise buyers
Strong command of:
Paid demand channels
Marketing automation (HubSpot strongly preferred)
Salesforce and RevOps collaboration
Comfortable owning both strategy and execution
Strong Plus
Experience in retail, ecommerce, martech, adtech, or AI platforms
Exposure to ABM or named-account selling motions
Experience supporting sales-led and hybrid product-led motions
Familiarity with retail buying cycles and complex stakeholder groups
What Success Looks Like
A predictable, scalable pipeline engine
Clear visibility into what's driving growth-and what's not
Strong trust and alignment with Sales leadership
Demand programs that evolve as True Fit expands into AI-driven shopping and fashion intelligence
Why This Role Is Compelling
High ownership, high impact role at a pivotal growth stage
Opportunity to shape demand strategy as True Fit expands into agentic commerce
Direct exposure to executive leadership and company strategy
Room to grow into a Director-level role as the business scales
Why True Fit
One size does not fit all in what you wear or your True Fit career. Everyone here has the opportunity to push their professional boundaries while balancing personal ambitions.
We believe that how we dress is an expression of who we are and the confidence we feel. We work to help all team members experience an inclusive, diverse and accepting work environment, so you can be True To You.
True Fit is committed to designing benefits packages .
