01Key Responsibilities
Strategic Media Planning & Buying: Develop and optimize paid digital and social media campaigns across platforms (Google, Meta, TikTok, YouTube, Programmatic, etc.) to drive business outcomes.Cost Optimization & Efficiency: Identify opportunities to reduce acquisition costs, improve media buying efficiencies, and drive higher return on ad spend (ROAS).Performance Analytics & Insights: Implement robust tracking and data-driven decision-making to continuously refine campaign performance.Creative & Content Strategy: Work closely with internal and external teams to design high-performing ad creatives tailored for each platform.Agency & Vendor Management: Oversee relationships with media partners, negotiate favorable rates, and ensure transparency in spend allocation.Industry Trends & Innovation: Stay ahead of digital marketing trends, AI-powered optimizations, and platform algorithm changes to keep Tanishq at the forefront of digital advertising.
Work Experience
Key Qualifications:
8+ years of experience in digital and social media marketing with a strong focus on media planning, buying, and optimization.Proven expertise in managing large-scale budgets ($5M+) with a track record of delivering cost efficiencies and revenue impact.Deep knowledge of Google Ads, Meta Ads, TikTok, Programmatic, and Performance Marketing.Strong analytical skills with experience using Google Analytics, Meta Business Suite, and other marketing analytics tools.Ability to work with creative teams to develop high-performing digital-first content.Experience managing agency/vendor relationships and negotiating media buys. .
