Key Responsibilities
- Develop and execute a comprehensive content strategy aligned with business objectives, brand positioning, and marketing priorities
- Create high-quality content, including thought leadership articles, blogs, newsletters (internal & external), case studies, website content, and executive communications
- Collaborate with internal stakeholders, SMEs, and leadership teams to translate complex concepts into clear, compelling narratives
- Lead the planning and development of integrated content campaigns across digital, social, and internal communication channels
- Maintain a consistent brand voice and editorial standards across all content assets
- Manage the content lifecycle, including ideation, writing, editing, review, publishing, and performance optimization
- Work closely with design, digital marketing, and SEO teams to create content optimized for engagement, discoverability, and user experience
- Analyze content performance using analytics tools and refine strategies based on insights and trends
- Mentor and contribute to building a strong editorial culture within the team
- Stay updated with industry trends, emerging technologies, and best practices in content marketing and storytelling
Qualifications (Must-Have Skills):
- 12-15 years of professional experience in content writing, editorial strategy, or corporate communications
- Masters degree in English, Journalism, Mass Communication, or a related field
- Exceptional writing, editing, and storytelling skills with the ability to adapt tone and style for different audiences
- Experience in B2B technology, IT services, consulting, or financial services industries
- Proven experience in developing thought leadership content and strategic marketing narratives
- Strong ability to collaborate with cross-functional teams and senior stakeholders
- Experience creating content for multiple formats such as long-form articles, reports, digital content, and marketing campaigns
- Strong understanding of SEO principles and digital content optimization
- Ability to simplify complex technical or industry concepts into engaging and accessible content
- Demonstrated experience in content planning, editorial calendars, and campaign support
Good to Have Skills:
- Familiarity with AI-driven content tools, analytics platforms, and content management systems (CMS)
- Understanding of brand storytelling, employer branding, and executive communications
- Experience managing content for global audiences and multi-channel marketing campaigns
- Knowledge of content performance measurement, marketing automation, and digital analytics tools As a Content Strategy Manager, your role will involve developing and executing a comprehensive content strategy aligned with business objectives, brand positioning, and marketing priorities. You will be responsible for creating high-quality content, including thought leadership articles, blogs, newsletters (internal & external), case studies, website content, and executive communications. Collaboration with internal stakeholders, SMEs, and leadership teams to translate complex concepts into clear, compelling narratives is a key aspect of your job. Additionally, you will lead the planning and development of integrated content campaigns across digital, social, and internal communication channels. It will be your responsibility to maintain a consistent brand voice and editorial standards across all content assets. Managing the content lifecycle from ideation to performance optimization, working closely with design, digital marketing, and SEO teams to create engaging and discoverable content, and analyzing content performance to refine strat
