01Key Responsibilities
- Develop and execute media strategies aligned with business goals.
- Plan, buy, and optimize campaigns across traditional and digital media.
- Monitor campaign performance, budgets, ROI, and KPIs.
- Negotiate with media partners for cost-effective deals.
- Support product launches and identify new audience opportunities.
- Track market trends and competitor activities.
Qualifications & Skills:
- MBA/Postgraduate in Media/Marketing with 5+ years of media planning & buying experience.
- Strong media planning, negotiation, analytical, and communication skills.
- Proficiency in media planning tools, MS Excel, and PowerPoint.
- Experience in digital, experimental marketing, and content platforms preferred. .
