A Market Research Analyst or Product Research Analyst is responsible for helping businesses determine consumer needs in relation to products or services relative pricing and product quality Their duties include reviewing market data to isolate past trends for related products or competitor products compiling written reports to outline prospective sales and consumer engagement for a product and using statistical software to make their calculations Monitor and predict sales and marketing trends Measure how well marketing strategies and programs are working Develop and evaluate ways to collect data including opinion polls questionnaires and surveys Collect data on market conditions competitors and consumers Analyze collected data with statistical software Convert findings and complex data into tables written reports and graphs clients can understand Create reports and share results with management and clients Technical and Software Skills Analytical and Research Skills Communication and Soft Skills Organizational skills .
