01Overview
Responsibilities and Outcomes
1. Market Research and Intelligence
Conduct comprehensive global market research using tools like Google Trends, Statista, and industry databases to identify market patterns, potential segments, and emerging opportunities.
Track and interpret economic, environmental, and technological trends that impact renewable energy, green infrastructure, and sustainable design sectors.
Analyze competitor performance, pricing models, and client positioning to derive actionable insights for Finulents growth strategy.
Develop data-backed strategic reports for leadership, highlighting potential markets, client segments, and business risks.
Collaborate with management to design entry strategies for current markets and assess feasibility based on data-driven projections.
Regularly monitor global policy changes, carbon regulations influencing Finulents focus areas.
2. Strategy & Business Planning
Translate research findings into strategic recommendations for business development and marketing teams.
Support the creation of targeted go-to-market strategies using insights from digital analytics and market modeling.
Collaborate with internal teams to align research insights with product positioning and outreach plans.
Develop forecasting models and dashboards to measure market readiness, demand potential, and competitive positioning.
3. CRM & Client Communication
Hands-on experience with CRM platforms (HubSpot, Salesforce, Zoho, or equivalent) will be preferable
Manage and update market intelligence data and potential client information within CRM systems (e.g., HubSpot, Salesforce, or Zoho).
Generate CRM-based reports to analyze lead quality, market engagement, and potential pipeline opportunities.
Support management with data visualization and trend analysis reports for decision-making.
4. Communication & Digital Networking
Assist with the preparation of research-driven email and LinkedIn campaigns (as needed) t .
