Marketing Automation Manager - Email & CRM

** - Develop and execute email marketing campaigns using platforms like Mailchimp and HubSpot. - Manage and segment CRM data to target specific audience segments. - Build and optimize marketing automation workflows to nurture leads and drive conversions. - Create personalized email content to enhance customer engagement. - Monitor and analyze campaign performance, including open rates, click-through rates, and conversion rates. - Implement A/B testing to optimize email and automation performance. - Collaborate with sales and marketing teams to align marketing efforts. - Maintain data hygiene and ensure compliance with data privacy regulations. - Research and implement best practices in marketing automation. - Prepare and present campaign performance reports to stakeholders. **Required Qualification and Skills:** - Bachelor's degree in Marketing, Business, or a related field. - 2-3 years of experience in marketing automation, with a focus on email marketing and CRM management. - Proficiency in marketing automation platforms such as HubSpot, Marketo, or Pardot. - Experience with CRM software such as Salesforce or Zoho. - Strong understanding of email marketing best practices and CAN-SPAM regulations. - Ability to analyze data and draw actionable insights. - Excellent communication and interpersonal skills. - Knowledge of HTML and CSS for email design. - Experience with lead scoring and segmentation. - Strong attention to detail and organizational skills. In addition to the above, the company offers the following benefits: - Competitive salary and benefits package. - Opportunities for professional development and growth. - Comprehensive health insurance coverage for employees and their families. - Paid time off for vacation, holidays, and sick leave. - Employee assistance programs to support mental and emotional well-being. - Flexible work arrangements to promote work-life balance. - Retirement savings plan with employer matching contributions. - Training programs to enhance skills and knowledge. - Performance-based bonuses and incentives. - Employee recognition programs to acknowledge outstanding contributions. A typical day in this role involves designing email campaigns, building marketing automation workflows, analyzing campaign performance, collaborating with the marketing team, and optimizing CRM data. As a Marketing Automation Manager, you will spearhead the execution of automated marketing campaigns, leveraging email and CRM platforms to nurture leads, drive conversions, and enhance customer engagement. Your expertise will be crucial in optimizing marketing workflows and personalizing customer experiences. **

** - Develop and execute email marketing campaigns using platforms like Mailchimp and HubSpot. - Manage and segment CRM data to target specific audience segments. - Build and optimize marketing automation workflows to nurture leads and drive conversions. - Create personalized email content to enhance customer engagement. - Monitor and analyze campaign performance, including open rates, click-through rates, and conversion rates. - Implement A/B testing to optimize email and automation performance. - Collaborate with sales and marketing teams to align marketing efforts. - Maintain data hygiene and ensure compliance with data privacy regulations. - Research and implement best practices in marketing automation. - Prepare and present campaign performance reports to stakeholders. **Required Qualification and Skills:** - Bachelor's degree in Marketing, Business, or a related field. - 2-3 years of experience in marketing automation, with a focus on email marketing and CRM management. - Proficiency in marketing automation platforms such as HubSpot, Marketo, or Pardot. - Experience with CRM software such as Salesforce or Zoho. - Strong understanding of email marketing best practices and CAN-SPAM regulations. - Ability to analyze data and draw actionable insights. - Excellent communication and interpersonal skills. - Knowledge of HTML and CSS for email design. - Experience with lead scoring and segmentation. - Strong attention to detail and organizational skills. In addition to the above, the company offers the following benefits: - Competitive salary and benefits package. - Opportunities for professional development and growth. - Comprehensive health insurance coverage for employees and their families. - Paid time off for vacation, holidays, and sick leave. - Employee assistance programs to support mental and emotional well-being. - Flexible work arrangements to promote work-life balance. - Retirement savings plan with employer matching contributions.