01Responsibilities
1. Content Localization Localize global marketing materials for Indian market requirements Adapt brochures, web content, videos, seminar materials, and sales tools Coordinate with HQ marketing teams to ensure content availability Manage translation and localization projects 2. Digital Content Creation Create and edit marketing content including brochures, website and social media assets Develop visual content for campaigns and engagement activities Maintain consistency with branding guidelines 3. Digital Marketing Initially support HQ-led website maintenance and optimization, incorporating local requirements, and progressively building local ownership Co-develop and manage landing pages and digital campaigns with HQ, with a gradual transition towards locally driven initiatives Support webinar planning and execution in coordination with HQ, moving towards greater local initiative over time Monitor and analyze digital performance metrics, contributing insights to strengthen local capabilities 4. Marketing Campaign Management Initially execute marketing campaigns under HQ direction, progressively taking a more proactive role in local planning and execution Coordinate exhibitions, seminars and workshops led by the local HTIN team, providing support through digital promotion (e.g. website announcements and post-event visibility), customer data management, and CRM integration Support product launches in alignment with HQ, evolving towards locally initiated activities Develop customer engagement programs, transitioning from HQ-supported to locally driven initiatives 5. Lead Management & Salesforce Coordination Manage marketing-generated leads Ensure lead tracking through Salesforce Generate KPI reports and dashboards Analyze lead conversion and performance trends Skills Required: Content development Digital marketing Event management Salesforce / CRM Able to translate technical and business information into customer-oriented marketing messages. Capable of evolving from content localization to independent creation of India-specific strategies and content. Desired Digital Skills: We are looking for a hands-on marketer who is capable of creating content, not only coordinating activities. Experience using AI tools to improve content creation, localization. Essential - PowerPoint, Excel, Word, Canva Preferred - Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Express Strongly Preferred - Video editing, Social media content creation, AI-assisted content creation, Basic website content management Language: Fluent English, Hindi preferred. Knowledge of Japanese would be additionally evaluated. Personality Must Have: Curious about technology Strong communication skills Able to work across cultures Self-starter Organized and detail-oriented Experience: 5 - 8 years experience in B2B marketing. Scientific instruments, life science, industrial technology or high-tech industries preferred such as Thermofisher , Shimadzu, Agilent, Waters, Perkin Elmer, Bruker, Zeiss, Malvern , Panalytical Experience as Marcom Specialist - Experience in digital marketing and
