Marketing Executive Performance Marketing

Campaign Strategy & Execution Plan, launch, and manage high-performing campaigns across Google, Meta, LinkedIn, and other digital platforms. Audience & Competitor Intelligence Research and analyze audience behaviors and competitor activity to refine targeting, creatives, and strategy. ~ Budget & Bid Optimization Efficiently manage ad budgets and bidding strategies to maximize ROI and lower acquisition costs.Set up and monitor conversion tracking using Google Tag Manager , GA4 , Facebook Pixel , and other tools.Continuously test ad copy, creatives, CTAs, and landing pages to improve click-through and conversion rates.Work closely with the content and design teams to develop high-converting creatives and campaign assets.Build insightful dashboards and deliver performance reports with clear KPIs and actionable insights.Stay on top of ad platform updates, algorithm changes, and digital marketing trends to maintain a competitive edge. Required Skills & Qualifications: Conversion Tracking & AnalyticsA/B Testing & CROCreative CollaborationPerformance ReportingTrend Spotting2+ years of experience in performance marketing or a digital advertising role.Hands-on experience running campaigns on Google Ads , Meta (Facebook/Instagram) , and LinkedIn Ads .Expertise in Google Analytics (GA4) , Google Tag Manager , and tracking implementation.Proficiency in campaign reporting and data visualization using Google Sheets/Excel .Strong understanding of conversion rate optimization (CRO) and funnel performance .Experience with A/B testing tools like Google Optimize or similar platforms.Strong communication, analytical, and organizational skills.Ability to thrive in a fast-paced , results-oriented , and collaborative environment. Preferred Qualifications (Bonus): Certifications in Google Ads, Meta Blueprint, or LinkedIn Marketing. Experience with SaaS, E-commerce, or EdTech campaigns. Knowledge of marketing automation tools like HubSpot , Marketo , or Mailchimp . Familiarity with heatmaps, session recording tools (e.g., Hotjar), or UX testing tools. What You'll Get: A performance-driven culture where creativity meets analytics. The chance to work on diverse and exciting campaigns across industries. Access to the latest tools and ad tech. Competitive compensation and performance incentives. Growth opportunities and a collaborative work environment. .