Overview
As the Marketing Head for Amazon Flex and Amazon Hub, you will play a pivotal role in shaping the end-to-end marketing strategy and execution for both programs. Your responsibilities will include team leadership & strategy, partner acquisition & lead generation, pricing & promotions communication, engagement & retention campaigns, digital & offline marketing, analytics & reporting.
**Team Leadership & Strategy**
- Lead, mentor, and develop a team of 6+ Program Managers across various marketing functions.
- Define and own the annual marketing strategy and roadmap aligned with business goals.
- Set clear goals, KPIs, and performance benchmarks for the team.
**Partner Acquisition & Lead Generation**
- Own the lead generation funnel for sourcing new delivery partners and store partners.
- Implement digital acquisition strategies to attract high-quality leads.
- Execute offline marketing programs to expand reach in target geographies.
**Pricing & Promotions Communication**
- Develop clear communication strategies on pricing structures and promotions.
- Ensure effective dissemination of pricing and promotional information.
- Drive adoption of new pricing models and promotions through targeted campaigns.
**Engagement & Retention Campaigns**
- Execute multi-channel marketing campaigns to engage and retain partners.
- Build segmented communication strategies tailored to different partner profiles.
- Measure campaign effectiveness and continuously optimize programs.
**Digital & Offline Marketing**
- Oversee the digital marketing ecosystem including paid search, social media marketing, and email marketing.
- Plan and execute offline marketing activations.
- Manage agency and vendor relationships for effective execution.
**Analytics & Reporting**
- Define and track key marketing metrics including lead volume and conversion rates.
- Present regular performance updates and strategic recommendations.
- Use insights from data to drive continuous improvement.
**Basic Qualifications**
- 10+ years of professional non-internship marketing experience.
- 5+ years of team management experience.
- Experience in defining marketing strategy and executional excellence.
**Preferred Qualifications**
- Experience in analyzing data quantitatively and using metrics to back up assumptions.
- Experience in communicating results to senior leadership.
Amazon is an inclusive employer and a member of myGwork, the largest global platform for the LGBTQ+ business community. If you have a disability and need a workplace accommodation during the application process, please visit [link] for more information. As the Marketing Head for Amazon Flex and Amazon Hub, you will play a pivotal role in shaping the end-to-end marketing strategy and execution for both programs. Your responsibilities will include team leadership & strategy, partner acquisition & lead generation, pricing & promotions communication, engagement & retention campaigns, digital & offline marketing, analytics & reporting.
**Team Leadership & Strategy**
- Lead, mentor, and develop a team of 6+ Program Managers across various marketing functions.
- Define and own the annual marketing strategy and roadmap aligned with business goals.
- Set clear goals, KPIs, and performance benchmarks for the team.
**Partner Acquisition & Lead Generation**
- Own the lead generation funnel for sourcing new delivery partners and store partners.
- Implement digital acquisition strategies to attract high-quality leads.
- Execute offline marketing programs to expand reach in target geographies.
**Pricing & Promotions Communication**
- Develop clear communication strategies on pricing structures and promotions.
- Ensure effective dissemination of pricing and promotional information.
- Drive adoption of new pricing models and promotions through targeted campaigns.
**Engagement & Retention Campaigns**
- Execute multi-channel marketing campaigns to engage and retain partners.
- Build segmented communication strategies tailored to different partner profiles.
- Measure campaign effectiveness and continuously optimize programs.
**Digital & Offline Marketing**
- Oversee the digital marketing ecosystem including paid search, social media marketing, and email marketing.
- Plan and execute offline marketing activations.
- Manage agency and vendor relationships for effective execution.
**Analytics & Reporting**
- Define and track key marketing metrics including lead volume and conversion rates.
- Present regular performance updates and strategic recommendations.
- Use insights from data to drive continuous improvement.
**Basic Qualifications**
- 10+ years of professional non-internship marketing experience.
- 5+ years of team management experience.
- Experience in defining marketing strategy and executional excellence.
**Preferred Qualifications**
- Experience in analyzing data quantitatively and using metrics to back up assumptions.
- Experience in communicating results to senior leadership.
Amazon is an
