01Responsibilities
Campaign Planning and Requirements Gathering: Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation. Provide guidance on leveraging Eloqua platform and CDP capabilities to achieve campaign goals effectively. Campaign Configuration and Development: Create and configure offers, workflows, mail templates, landing pages, and automations, to support campaign execution. Create and manage automated journeys/canvas, including welcome series, nurture campaigns, and triggered communications. Campaign Execution and Management: Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast, or journey-based campaign using Eloqua and CDP platform. Create landing pages as per brief provided. Ensure accurate targeting and segmentation of campaign audiences. Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders. Conduct A/B testing and optimization to improve campaign effectiveness and customer experience. Troubleshoot and resolve any technical issues related to campaign execution. Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required
