Marketing Strategy Consultant - Banking

** - Analyze and evaluate marketing campaign performance across various channels. - Generate actionable insights on customer behavior, segmentation, and targeting strategies. - Support campaign measurement frameworks, including attribution and ROI analysis. - Collaborate with global stakeholders to comprehend business challenges and develop analytical solutions. - Prepare client-ready presentations, dashboards, and reports. - Engage with cross-functional teams to drive outcomes and enhance campaign effectiveness and customer engagement. **Required Qualifications:** - 4-5 years of experience in consulting or analytics roles. - Previous exposure to Banking/BFSI projects, such as Retail Banking, Cards, Lending, etc. - Familiarity with campaign analytics and marketing analytics (not limited to execution roles). - Experience in managing international stakeholders. - Proficient in communication and storytelling, including deck-building and insights presentation. **Technical Skills:** - Strong proficiency in Excel and SQL. - Experience with data visualization tools like Power BI or Tableau. - Understanding of marketing funnels, customer lifecycle, and campaign measurement. - Knowledge of CRM/marketing tools such as Salesforce, Adobe, etc. would be advantageous. In addition, candidates from consulting firms like Big4, Accenture, or similar backgrounds with experience in client-facing roles involving analytical problem-solving are preferred for this role. EXL is not seeking candidates with profiles solely focused on digital marketing/campaign execution or individuals lacking exposure to the BFSI domain. Moreover, applicants without experience in interacting with stakeholders will not be considered for this position.