Marketing Strategy Consultant - Banking (Karnal)

- Analyze and evaluate marketing campaign performance across channels - Generate actionable insights on customer behavior, segmentation, and targeting strategies - Support campaign measurement frameworks, including attribution and ROI analysis - Partner with global stakeholders (US/UK clients) to understand business problems and translate them into analytical solutions - Create client-ready presentations, dashboards, and reports - Work with cross-functional teams (data, tech, business) to drive outcomes - Provide recommendations to improve campaign effectiveness and customer engagement Required Qualifications: - 45 years of experience in consulting / analytics roles - Prior experience working on Banking / BFSI projects (Retail Banking, Cards, Lending, etc.) - Exposure to campaign analytics / marketing analytics (not purely execution roles) - Experience managing international stakeholders - Strong communication and storytelling skills (deck-building, insights presentation) Technical Skills: - Strong proficiency in Excel and SQL - Experience with data visualization tools (Power BI / Tableau) - Understanding of marketing funnels, customer lifecycle, and campaign measurement - Familiarity with CRM/marketing tools (Salesforce, Adobe, etc.) is a plus Preferred Background: - Candidates from consulting firms (Big4, Accenture, or similar) - Experience in client-facing roles with analytical problem-solving exposure In this role, you will not be dealing with pure digital marketing/campaign execution profiles. Candidates without BFSI domain exposure or backend analysts with no stakeholder interaction experience are also not what we are looking for.