01Responsibilities
Conducting media planning research using standard tools
Developing online media plans, recommendations and POVs
Conducting negotiations with media sales reps
Issuing and updating insertion orders
Trafficking ad tags and creative using 3rd party as server tools (DFA/Mediaplex)
Analyzing campaign performance and recommend necessary optimizations
Presenting to clients, as appropriate
Helping train Assistant Planners.
Resolving media invoice and ad service fee discrepancies
Desired Skills and Experience:
- Must have performance marketing experience
- Solid computer skills including online media research
Up-to-date knowledge of recent Google algorithm changes, and how to optimize for them
Must be driven, analytical and have the ability to think outside the box.
This is not a position for an order-taker.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying. .
