01Overview
We are a growing lead generation agency looking for a high-level Facebook Ads expert who specializes in generating qualified leads and booked appointments (NOT ecommerce).
This is not for beginners.
Were looking for someone who understands how to generate high-quality appointments at the lowest possible cost, while maintaining strong lead quality and conversion rates.
This role will be a combination of:
Strategic consulting
Hands-on ad account review & optimization
Funnel and landing page feedback
Copy and creative direction
If you only know how to launch ads but dont understand funnel economics and appointment metrics, this wont be a fit.
What Were Looking For
You must have experience with:
Facebook Ads for lead generation (NOT ecommerce)
Appointment funnels (VSLs, opt-in pages, qualification forms, booking pages)
Lowering cost per booked call
Improving show-up rates
Scaling campaigns profitably
Audience testing & creative strategy
Landing page and funnel optimization
Direct response copy fundamentals
Bonus if you understand:
High-ticket offers
Financial / insurance services
Scope of Work
Initially, this will involve:
Reviewing our current campaigns
Identifying optimization opportunities
Helping improve cost per qualified appointment
Advising on creative angles
Improving funnel conversion rates
Possibly helping implement improvements
We are open to:
Ongoing consulting & management
Performance-based structure
Hybrid advisory + implementation
This Is NOT For You If:
You specialize in ecommerce only
You focus purely on lead volume without qualification
You cant explain your strategy clearly
To Apply, Please Answer:
What industries have you generated booked appointments for
What was the average cost per booked appointment
How do you reduce cost per booked appointment when CPMs are high
What metrics do you look at first when campaigns underperform
Have you worked with high-ticket ($5K+) offers
Describe one funnel you optimized and what changed the results.
What is your approach to balancing lead volume vs lead quality
Please include screenshots or proof where possible.
We are looking for someone sharp, data-driven, strategic, and proactive.
If youre truly an expert and enjoy optimizing systems for profitability wed love to talk.
Apply To this Job
Company : Upwork
Salary : 4595 an hour
