01Responsibilities
Support planners and buyers in the implementation of digital and video media campaigns in accordance with approved media plans.
Manage campaign setup and bookings in platforms such as Prisma and ensure timely campaign data entry.
Facilitate trafficking processes by issuing trafficking sheets, insertion orders, and managing creative specifications.
Coordinate with internal teams to gather campaign requirements including targeting parameters, creative assets, and budget allocations.
Monitor campaign delivery and performance across digital and video platforms, ensuring campaigns meet performance benchmarks.
Troubleshoot campaign delivery issues and resolve them in a timely manner to minimize performance impact.
Support broadcast scheduling and campaign coordination across CTV, OTT platforms and TV networks.
Manage billing processes including invoice verification, actualization, contract management, and resolving billing discrepancies.
Conduct campaign performance analysis and assist with preparing reports and insights for optimization.
Maintain and update media flowcharts, campaign documentation, and competitive reports.
Stay informed on industry trends, media technologies, and best practices to support campaign effectiveness.
Qualifications
Required Qualifications A full-time graduate degree
3 to 6 years of experience in digital marketing, media operations, campaign trafficking or media buying support.
Working knowledge of both Digital (Prisma, CM360, Adform, Innovid etc.) and Video (CTV/OTT/TV platforms, MBOX, broadcast scheduling, billing).
Experience working with third-party ad servers such as CM360, Adform, Flashtalking, or similar platforms.
Strong understanding of digital marketing lifecycle and video and broadcast media processes including CTV/OTT/TV scheduling, media execution, and billing workflows.
Familiarity with the specifications of various third-party, fourth party, and ad verification tags, including DoubleClick, AppNexus, DMPs, and IAS, among others
Proficiency in Microsoft Excel, Word, and PowerPoint
Preferred Qualifications
Solid analytical skills and logical reasoning to manage daily deliverables
Familiarity with media management and scheduling tools such as Prisma, MBOX, IAS, Double verify, or similar platforms is a plus.
Excellent written and verbal communication skills
Comfortable working in rotational shifts .
