01Overview
Company Description Perimattic is a digital solutions company delivering end-to-end technology services, including data science, AI development, full-stack engineering, and web development for businesses seeking efficiency and scalable growth. The team builds high-performance, secure, and data-driven applications tailored to diverse industry needs. Perimattics AI and analytics capabilities help organizations automate workflows, unlock insights, and make informed, strategic decisions. Web and product development focus on responsive, user-centric experiences that strengthen brands and support modern business requirements. Guided by a mission to create agile, future-ready solutions, Perimattic helps clients stay ahead in a rapidly evolving digital landscape.
Role Description The Meta Ads Specialist (D2C / Performance Marketing) Contract role is a full-time, on-site position based in Jaipur. This role involves planning, launching, and optimizing Meta (Facebook and Instagram) ad campaigns for direct-to-consumer brands, focusing on performance metrics such as ROAS, CPA, and conversion rate. The specialist will conduct audience research, build and refine targeting strategies, manage budgets, and run A/B tests on creatives, copy, and landing pages. Daily responsibilities include monitoring campaign performance, analyzing data, preparing reports, and recommending data-backed improvements to drive growth. The role also collaborates with marketing, creative, and product teams to align messaging, ensure brand consistency, and support broader performance marketing initiatives.
Qualifications
Strong analytical skills with proficiency in data analysis and performance testing to interpret campaign results and optimize for key KPIs.Effective communication skills to present insights, collaborate with cross-functional teams, and align on campaign goals and strategy.Experience in performance management, including budget handling, bid strategy, and ongoing optimization of Meta ad campaigns.Hands-on experience with Meta Business Manager, Ads Manager, pixel implementation, and event tracking tools.Background in D2C / performance marketing, preferably in agency or high-growth product environments.Knowledge of attribution models, funnel analysis, and basic CRO principles for landing pages and ad creatives.Comfort working with dashboards, spreadsheets, and reporting tools (e.g., Google Analytics or similar analytics platforms).Bachelors degree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience.
