Modern Trade- Professional

Job Description Achieve Branch Sell-In Targets:Deliver the branch-level Sell-In targets as per the defined Annual Business Plan (ABP) by effectively managing local accounts and modern trade stores. Branch Sales Forecasting Demand Planning:Ensure accurate sales forecasting and timely indenting to maintain optimum inventory levels and smooth supply chain operations at the branch. Store Execution Compliance:Ensure flawless in-store execution planogram adherence, visibility drives, merchandising, and compliance with central agreements. Team Management Cross-Functional Coordination:Lead and develop the branch MT team (Key Account Executives, Promoters), and coordinate with logistics, finance, and central buying teams for smooth operations. Local Negotiation Space Management:Support local negotiations with store managers for additional displays, secondary placements, and on-ground activations to maximize share of shelf. Account Relationship Management:Build and maintain strong working relationships with store-level buyers, floor managers, and distributor partners to resolve operational issues swiftly. Receivables Claims Handling:Monitor and ensure timely collection of outstanding dues, resolve claims, damages, and settlement issues in coordination with the finance team. Market Intelligence Reporting:Track competitor activities, promotions, and local market trends to provide actionable insights to the regional manager and the central MT team. Sales Analytics Continuous Improvement:Regularly analyze branch sales performance, share MIS reports, and drive corrective actions to close gaps and capture new growth opportunities. .