01Overview
Job title:_ Omnichannel Marketing_
- _ Location Mumbai_
- _ 60% working remote_
- _ Job type: Permanent_
- About the job_
- At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing Health in Your Hands._
- Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World._
- We strive to act as a force for valuable by integrating sustainability along our business and employees mission and operate responsibly from both a social and environmental point of view._
- To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world._
Main responsibilities:
- Execute innovative digital marketing plans for the given portfolio of Sanofi CHC. This should be embedded within the overall brand plans in order to drive brand objectives for the target customer group and ultimately drive brand market share and growth.
- To optimize channel mix and campaign journeys for the marketing campaigns to drive measurable behavior change for target segment
- To enable and support alternative engagement models for the portfolio to enhance marketing efficiencies and effectiveness
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