01Overview
Head Consumer Marketing
Company: Pathkind Labs
Location: Gurugram
Work Mode: Hybrid
Experience: 1012 Years
Function: Consumer Marketing / Brand / Growth
About Pathkind Labs
Every year, millions of people in India live with health conditions they may not even know they have diabetes, heart disease, nutritional deficiencies and more.
Pathkind Labs is working to change this by making reliable diagnostics more accessible and encouraging people to take proactive steps toward their health.
Marketing plays a critical role in this mission helping people understand the importance of preventive healthcare and inspiring them to get tested before it is too late.
We are looking for a Head Consumer Marketing who can build and lead the next phase of Pathkind's consumer brand and growth journey.
About the Role
This is not a marketing calendar management role.
Pathkind Labs is at an exciting stage of growth, and this role offers the chance to build the consumer marketing function with significant ownership across brand, performance, digital, social, partnerships and offline experiences.
You will be responsible for building a robust consumer brand while ensuring marketing translates into measurable business outcomes.
You will work closely with leadership, product, sales, creative teams and external agencies to create a high-impact marketing engine from the ground up.
Key Responsibilities
Brand & Consumer Marketing
Define and execute Pathkind Labs' consumer brand strategy and positioning.
Build integrated campaigns across digital, social, offline and experiential channels.
Develop campaigns that create awareness, consideration and trust around preventive healthcare.
Identify consumer trends, cultural moments and emerging opportunities to make the brand relevant.
Build a distinctive and consistent brand voice across consumer touchpoints.
Performance & Growth Marketing
Own the consumer acquisition and growth strategy across relevant paid and orga .
