Performance Marketing Executive – Lead Generation

Must-Have Qualifications and Skills :

1.     Proven experience running and optimizing campaigns on Meta Ads, LinkedIn Ads, and Google Ads with clear CPL and lead targets.

2.     Solid understanding of marketing funnels, attribution basics, landing page conversion principles, and lead quality optimization.

3.     Ability to manage budgets efficiently and prioritize campaigns based on performance.

4.     Strong analytical mindset with comfort in reading dashboards, metrics, and performance reports.

5.     Basic understanding of B2C or B2B marketing and service-based businesses; experience in interior, home services, real estate, or related sectors is a plus.

 Working knowledge of pixel tracking, UTM tracking, and basic conversion measurement