01Key Responsibilities
Consumer Insights and Business Direction:- Design and manage comprehensive quantitative customer research projects from inception to completion.- Assess and identify key consumer insights, translating complex findings into actionable business strategies that directly improve marketing efficiency and foster brand growth.- Utilize cross-category learnings to provide strategic direction and tailored solutions to clients operating across diverse industries.- Foster a collaborative and innovative work environment within your team, ensuring the consistent delivery of exceptional service and insights to clients.Client Management:- Manage and nurture critical client relationships across a wide array of categories, including FMCG, Retail, Fintech, EdTech, Automobile, BFSI, E-commerce, Media, and Consumer Durables.- Serve as a trusted advisor to clients, leveraging your insights to drive their business decisions and achieve measurable, impactful outcomes.- Present research findings to leadership and client stakeholders in a clear, compelling, and impactful manner, utilizing storytelling techniques, dashboards, and professional presentations.Required Qualifications- Education: Bachelor's or Master's degree in Marketing, Business, Psychology, or a related field.- Experience: 6 years of experience in customer research, market research, or dedicated insights roles.- Research Expertise: Strong knowledge of diverse research methodologies (e.g., surveys, segmentation, conjoint analysis) and proficiency with key research tools (e.g., Qualtrics, SurveyMonkey, SPSS, Tableau).- Analytical & Communication Skills: Excellent analytical and storytelling skills, with a proven ability to translate complex data into clear, actionable business insights.- Collaboration: Demonstrated experience working cross-functionally and effectively influencing stakeholders at various levels.- Client Management: Experience managing a portfolio of clients across multiple industries, with a strong track record of delivering measurable results and client satisfaction. .
