01Key Responsibilities
Tracking Ownership and Data Quality
- Own the mobile tracking inventory for iOS and Android: maintain a documented picture of every event, property, and user attribute tracked, and identify what is missing or broken.
- Partner with mobile and backend engineers to define, document, and validate event tracking for current features, and audit regularly to catch gaps, duplicates, and data quality issues.
- Maintain a tracking plan and data dictionary as the source of truth for what the apps collect and why.
Reporting, Dashboards, and Insights
- Build and maintain Looker Studio dashboards covering app usage, engagement, retention, feature adoption, ecommerce performance, and connected device activity.
- Own mobile app KPIs end to end, provide self-service analytics for stakeholders, and deliver ad-hoc data pulls and deep-dive analysis on request.
- Conduct cohort, funnel, retention, and cross-platform analysis across iOS, Android, and web to identify opportunities to improve engagement and retention.
Ecommerce and Trend Analysis
- Analyze in-app ecommerce behavior including product views, cart activity, checkout funnels, conversion, and revenue attribution.
- Forecast app usage, ecommerce performance, and device engagement trends; identify patterns and anomalies and translate findings into actionable recommendations.
Experimentation and Product Partnership
- Design and analyze A/B tests to measure the impact of product changes and optimize user experience.
- Partner with product managers to define success metrics for new features and measure outcomes post-launch.
Data Pipelines, AWS, and AI Analytics
- Build and maintain pipelines that move mobile app data into our AWS environment, ensuring it lands modeled, documented, and query-ready.
- Help design and stand up AI and agent-based analytics workflows that automatically surface insights, anomalies, and recommendations from app data.
About You:
- 4-6 years of experience in product or data analytics, with significant hands-on experience analyzing mobile applications (iOS and Android).
- Expert-level SQL skills and expert with Looker Studio for dashboarding and reporting; experience with other BI tools (Tableau, Looker, Mode) is a plus.
- Strong proficiency with mobile analytics platforms such as Firebase Analytics, Amplitude, or Flurry, including pulling raw data via exports and APIs.
- Proven experience defining and documenting event tracking plans and working directly with engineers to implement and validate tracking.
- Experience analyzing ecommerce data (funnels, conversion, revenue) with GA4; connected device or IoT usage data strongly preferred.
- Experience with forecasting and trend analysis using statistical methods, Python, or R.
- Experience building or maintaining data pipelines, ideally with AWS services (S3, Glue, Athena, Redshift, Kinesis, or similar).
- Interest and ideally hands-on experience applying AI and LLM tooling to analytics workflows, such as automated insight generation or agent-based reporting.
- Proven experience designing, executing, and analyzing A/B tests in a mobile app environment; expert in cohort, funnel, and retention analysis.
- Strong communication skills and experience working closely with product and engineering teams in an agile environment. .
