Product Growth Marketer

Product-Led Growth Design, build, and iterate on PLG loops - onboarding, activation, aha-moment delivery, in-product referral/virality mechanisms, and habit loops.Map and continuously optimize the acquisition activation retention funnel inside the product.Run structured experiments (A/B tests, funnel tests, onboarding variants) to improve activation and time-to-value.Identify and remove friction points in signup, onboarding, and early product usage using funnel and behavioral data.Partner with Product and Design to embed growth mechanics directly into the product (not bolted on via campaigns).Define and own core PLG metrics: activation rate, time-to-value, product qualified leads (PQLs), feature adoption, self-serve conversion, and expansion/virality coefficients.SEO Own Stratzy's organic search strategy end-to-end: technical SEO, on-page SEO, site architecture, and keyword/topic strategy.Build and execute a programmatic/scalable SEO approach suited to a product with structured, repeatable content surfaces (e.g., algo pages, community threads, glossary/education pages).Run technical SEO audits site speed, crawlability, indexation, structured data, internal linking and work with engineering to fix issues.Track and improve organic rankings, organic traffic, and organic-to-signup conversion.Identify high-intent search opportunities in the algo trading / capital markets space and turn them into landing pages, tools, or product surfaces (not blog content).Analytics & Experimentation Build growth and SEO dashboards (funnel, cohort, retention, organic traffic/conversion) to track performance.Use product analytics tools (e.g., Mixpanel, Amplitude, GA4, Search Console) to identify drop-off points and growth opportunities.Present PLG and SEO performance, learnings, and roadmap recommendations to leadership. Who Were Looking For: 3-6 years of experience in Product-Led Growth, Growth Product Management, or SEO-focused growth roles (not performance/brand marketing).Demonstrated experience designing and shipping in-product growth loops - onboarding, activation, referral, or virality mechanics.Strong hands-on SEO expertise: technical SEO, keyword/topic research, site architecture, and measurable organic growth outcomes.Fluency with product analytics tools (Mixpanel, Amplitude, GA4) and SEO tools (Search Console, Ahrefs/SEMrush, or similar).Comfortable working directly with Product and Engineering to ship growth features, not just requesting them.Data-first mindset - able to design experiments, read funnel/cohort data, and translate findings into product changes.Bonus: experience in fintech, trading platforms, or capital markets, or building growth for community-led products. Add On (Good to Have): Experience with Rive or motion/interactive assets.Experience with Video Editing for social mediaExposure to fintech, consumer apps, or product-led companies Location: Goregaon West, Mumbai (Preference will be given to candidates residing in Mumbais Western suburbs). Apply Now If you believe in making great first impressions and enjoy being at the center of workplace energy, wed love to hear from you. Send your resume to: hr@dhan.co Why Join Raise Were a certified Great Place to Work, and it shows in everything we do - from how we collaborate to how we celebrate wins. Our culture is built on growth, ownership, and mutual respect. At Raise, youll find a flat hierarchy, open conversations, and a team that values passion, humility, and speed over titles and bureaucracy. Our Values & Culture We look for people who: Are obsessed with customer satisfaction.Respect their work, teammates R