01Responsibilities
SaaS Portfolio Management: Lead the lifecycle, integration, and optimization of Elancos marketing SaaS stack (including Docebo, On24, Wistia, Pear Commerce, and Ahrefs).
Engagement Roadmap: Define the strategy for how these \"bolt-on\" technologies enhance the customer journey, ensuring they are globally scalable yet locally relevant.
Usage and Analysis: Analyze traffic, usage and other engagement data across communication channels and provide readouts and provide key actions.
Vendor Excellence: Manage relationships with key technology partners, ensuring service level agreements (SLAs) are met and Elanco is leveraging the latest platform innovations.
Data-Driven Growth: Utilize tools like Google Analytics, Microsoft Clarity, and ObservePoint to monitor platform health and user engagement, translating data into actionable web product improvements.
Privacy & Security First: Act as the primary product liaison for Legal and Privacy stakeholders, ensuring all engagement platforms (e.g., Trustseal, Preference Centers) meet global regulatory standards (GDPR, CCPA, etc.).
Process Optimization: Inherit and evolve the \"Ops Lead\" responsibilities, streamlining how marketing teams request, onboard, and utilize new technologies.
Global Collaboration: Serve as the primary point of contact for OUS (Outside the US) stakeholders in the UK, EMEA, and APAC, ensuring their unique market needs are reflected in the global stack.
What You Need to Succeed (minimum qualifications):
Years of Experience: 5+ years in digital product management or marketing operations, with a heavy focus on B2B or B2C SaaS ecosystems.
MarTech Expertise: Proven track record of managing complex marketing stacks in a global, matrixed workplace.
SaaS Integration: Strong understanding of how third-party SaaS tools integrate with core web platforms via APIs, scripts, and data layers.
Analytics & SEO: Proficiency in Google Analytics, SEO tools (Ahrefs), and user behavior tracking (Clarity/Hotjar).
Compliance Knowledge: Familiarity with global data privacy laws and their impact on marketing technology.
Operational Rigor: Ability to manage multiple competing priorities and vendors while maintaining a focus on ROI and performance.
Stakeholder Influence: Skilled at navigating complex legal and privacy requirements to find \"yes\" for the business.
Global Mindset: Ability to work effectively across time zones, specifically bridging the gap between UK/EMEA requirements and Global HQ.
Additional Information:
Travel: 0-10%
Location: Hook, UK - Hybrid Work Environment
Dont meet every single requirement Studies have shown underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles! Elanco is an EEO/Affirmative Action Employer and does not discriminate .
