Role Overview
As a Director Product Customer Value Management (CVM) at Paytm, you will be responsible for leading the strategy, roadmap, and delivery of Customer Value Management solutions for large telecom operators. Your role will involve hands-on experience with CVM platforms, campaign orchestration, analytics-driven decisioning, segmentation, and multi-channel engagement systems.
Key Responsibilities
- Own the product vision and roadmap for Telecom CVM, Campaign Management, Loyalty, and Personalization platforms.
- Translate business objectives into product features with clear prioritization.
- Benchmark industry CVM trends, competitor platforms, and advanced analytics capabilities.
- Define and manage features across CVM components such as Campaign Management, Journey Builder / Orchestration, Real-time Decisioning, Segmentation & Targeting, Offer Recommendation Engine, and Loyalty & Gamification Modules.
- Act as a product SME in discussions with telecom operators, convert operator business cases into product requirements, workflows, and functional specs.
- Understand Telco data models, work with analytics teams to build predictive models, and monitor campaign performance for iterative improvements.
- Create detailed PRDs, user stories, and acceptance criteria, drive agile ceremonies, ensure timely delivery of releases, and coordinate with QA for UAT and production rollout.
- Work with cross-functional teams such as Marketing, Product Ops, Data Engineering, CRM, and DevOps, provide inputs to Pre-Sales, Solutioning, and RFP submissions, and support GTM activities for new features and capabilities.
Qualification Required:
- 410+ years of experience in Telecom CVM product/solution roles.
- Prior experience working with any CVM platforms of Telco - Domestic / International.
- Strong understanding of Telco subscriber lifecycle, segments, and revenue-driving CVM strategies.
- Deep experience in at least two areas: Campaign Automation, CVM Analytics / Predictive Models, Real-time Decisioning, Offer/Pack Recommender Systems, Customer Journeys, and Loyalty Management.
- Ability to convert ambiguous operator needs into structured product requirements.
- Strong analytical mindset with understanding of SQL, dashboards, KPIs, A/B testing, and campaign measurement.
- Excellent presentation, communication, and stakeholder-facing skills.
Additional Details:
Paytm is India's leading mobile payments and financial services distribution company. The company aims to serve half a billion Indians and bring them to the mainstream economy with the help of technology. One97, a part of Paytm, delivers Customer Communication, Up-Selling, Mobile Content, Advertising based, and Platform services to over 500 million mobile consumers globally.
Why join us
- A collaborative output-driven program that brings cohesiveness across businesses through technology.
- Improve the average revenue per use by increasing the cross-sell opportunities.
- Receive solid 360 feedback from your peer teams on your support of their goals.
- Earn respect from your peers and manager through your dedication and contribution.
Compensation:
If you are the right fit for this role, Paytm believes in creating wealth for you. With a vast user base, numerous merchants, and deep data in the ecosystem, Paytm is committed to democratizing credit for deserving consumers & merchants, offering a unique opportunity to be part of India's largest digital lending story.
Role Overview
As a Director Product Customer Value Management (CVM) at Paytm, you will be responsible for leading the strategy, roadmap, and delivery of Customer Value Management solutions for large telecom operators. Your role will involve hands-on experience with CVM platforms, campaign orchestration, analytics-driven decisioning, segmentation, and multi-channel engagement systems.
Key Responsibilities
- Own the product vision and roadmap for Telecom CVM, Campaign Management, Loyalty, and Personalization platforms.
- Translate business objectives into product features with clear prioritization.
- Benchmark industry CVM trends, competitor platforms, and advanced analytics capabilities.
- Define and manage features across CVM components such as Campaign Management, Journey Builder / Orchestration, Real-time Decisioning, Segmentation & Targeting, Offer Recommendation Engine, and Loyalty & Gamification Modules.
- Act as a product SME in discussions with telecom operators, convert operator business cases into product requirements, workflows, and functional specs.
- Understand Telco data models, work with analytics teams to build predictive models, and monitor campaign performance for iterative improvements.
- Create detailed PRDs, user stories, and acceptance criteria, drive agile ceremonies, ensure timely delivery of releases, and coordinate with QA for UAT and production rollout.
- Work with cross-functional teams such as Marketing, Product Ops, Data Engineering, CRM, and DevOps, provide inputs