01Overview
Company Description Pixara Web Solutions is a web design and development studio that builds modern, fast, and user-friendly websites for businesses seeking online growth. The team collaborates with startups, local businesses, and emerging brands to deliver professional digital experiences through website design, development, branding support, and mobile-first solutions. Work at Pixara centers on creating clean, high-performing websites that strengthen customer trust, improve online visibility, and drive measurable business results. Team members have opportunities to contribute across the full digital lifecycle, from concept to launch, in a dynamic and growth-oriented environment.
Role Description The Product Marketing Manager is a full-time, on-site role based in Sibsagar. This role is responsible for positioning and promoting Pixaras web and digital solutions, including defining target segments, crafting value propositions, and supporting product launches. Day-to-day tasks include conducting market and competitive research, developing go-to-market plans, collaborating with product and design teams to refine offerings, and partnering with sales to create messaging and collateral that support revenue goals. The Product Marketing Manager will analyze performance data, gather customer feedback, and adjust campaigns and product positioning to improve adoption and retention. The role also involves working closely with leadership to identify market opportunities and contribute to pricing, packaging, and roadmap decisions.
Qualifications
Strong market and customer insight, with skills in Market Research and competitive analysis to identify trends and opportunities.Experience planning and executing Go-to-Market Strategy for digital products or services, including launch plans and lifecycle management.Background in Product Marketing and Sales enablement, with the ability to create clear messaging, sales tools, and case studies.Understanding of Product Management principles, with the ability to collaborate on feature prioritization and positioning.Excellent written and verbal communication skills, with the ability to translate technical concepts into customer-focused benefits.Proven ability to work cross-functionally with design, development, and sales teams in a fast-paced, on-site environment.Analytical mindset with experience using data and KPIs to evaluate marketing performance and inform decisions.Bachelors degree in Marketing, Business, Communications, or a related field; experience in web or digital services is a plus.
