01Overview
About Ethos
Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.
About The Role
The Lifecycle Operations Manager owns the technical and operational execution of Ethos's lifecycle communication programs across email and SMS. You will build, QA, and launch lifecycle journeys that touch every stage of the customer funnel from pre-approval through retention and regulatory communications and ensure they run reliably, compliantly, and at high deliverability. This is a deeply cross-functional role sitting at the intersection of marketing operations, engineering, analytics, and compliance.
Duties And Responsibilities
Campaign & Journey Operations
Own the build, QA, and launch of lifecycle journeys and campaigns in Iterable across all funnel stages: pre-approval, approved-not-activated, onboarding, retention, winback, and regulatory.
Manage batch campaigns including audience segmentation, list hygiene, send cadence, and suppression logic for winback and blast sends.
Manage SMS lifecycle campaigns including opt-out compliance, carrier filtering, segment rate, and channel-specific deliverability.
Maintain the Iterable snippet library, template standards, and reusable content components across all journeys.
Write and debug Handlebars templating logic including conditional rendering, channel-specific content variations, and carrier-specific display rules.
Deliverability & Domain Reputation
Monitor domain reputatio .
