01Overview
Note: The job is a remote job and is open to candidates in USA. Crinetics Pharmaceuticals is a pharmaceutical company based in San Diego, California, developing therapies for endocrine diseases. The Director, Omnichannel Marketing will design and execute integrated omnichannel strategies to engage patients and healthcare professionals, ensuring consistent messaging and measurable impact across multiple channels.ResponsibilitiesDevelop and lead comprehensive omnichannel marketing strategies across multiple disease states, grounded in deep understanding of customer journeys, unmet needs, channel preferences, and engagement behaviorsDesign and orchestrate integrated customer experiences across digital and non-digital channels, including websites, email, CRM, social media, paid media, virtual and live events, video/webcasts, field enablement tools, and other emerging channelsPartner closely with HCP marketing, patient marketing, and commercial teams to ensure omnichannel plans align with brand strategy, launch plans, and lifecycle management objectivesLead the planning, execution, and optimization of omnichannel campaigns, including segmentation, targeting, personalization, content sequencing, and channel mix decisionsOversee development and governance of omnichannel content and assets, ensuring consistency of messaging, efficient reuse of content, and alignment with modular content strategiesManage media and channel strategy in partnership with agencies, including paid, owned, and earned media planning and optimizationLeverage data, analytics, and insights to measure performance across channels, generate actionable insights, and continuously optimize engagement strategiesCollaborate with analytics, CRM, and marketing operations teams to define KPIs, dashboards, and reporting frameworks to assess omnichannel effectivenessLead agency partners and vendors responsible for omnichannel execution, media buying, marketing technology enablement, and content developmentContribute to the development and evolution of marketing technology capabilities (e.g., CRM, marketing automation, personalization platforms) in partnership with IT and commercial operationsEnsure compliance with regulations related to promotion, advertising, off-label use, data privacy, patient safety, and other applicable pharmaceutical marketing requirementsSupport patient engagement initiatives and advocacy partnerships as part of a broader, integrated omnichannel strategyOther duties as assignedSkillsBachelor's degree in Business Administration, Marketing, or related fieldAt least 15 years of experience in marketing, omnichannel, digital marketing, or commercial roles within the biopharma industry. Alternatively, at least 12 years of experience with a Master's degree would be consideredDemonstrated experience developing and executing omnichannel strategies across multiple audiences and touchpointsProven track record of successfully supporting product launches and lifecycle management through integrated marketing approachesStrong ability to lead cross-functional teams and influence senior leaders without direct authorityDeep understanding of digital marketing, CRM, analytics, and marketing technology ecosystemsExperience managing agencies, vendors, budgets, and complex project timelinesExcellent verbal and written communication skillsUnderstanding of FDA regulations and the pharmaceutical promotional environmentMaster's degree preferredExperience in rare disease and/or endocrinology highly desirableBenefitsDiscretionary annual target bonusStock optionsESPP401k matchTop-notch health insurance plans for employees (and their families) to include medical, dental, vision and basic life insurance20 days of PTO10 paid holidaysWinter company shutdownCompany OverviewCrinetics is a clinical-stage pharmaceutical company that develops therapies for people with rare endocrine diseases. It was founded in 2008, and is headquartered in San Diego, California, USA, with a workforce of 501-1000 employees. Its website is http://www.crinetics.com.
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