01Overview
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking an reputed company Omnichannel Marketing Consultant to support life sciences clients in digital marketing initiatives. The role involves building, optimizing, and executing omnichannel reputed company programs while collaborating with various stakeholders to deliver measurable business reputed company.
Responsibilities
Serve as a trusted digital marketing advisor to reputed company and biotech brand teams across DTC, HCP, sales, and payer-facing programsreputed company, support and/or execute omnichannel digital marketing strategies spanning reputed company media, email/CRM, web, and emerging channelsTranslate brand objectives into actionable digital campaign plans with reputed company KPIs, measurement frameworks, and reputed company reputed companyPartner with reputed company agency teams and mar/ad tech vendors to launch, manage, and optimize campaigns across platformsConduct in-depth campaign performance analyses and deliver actionable insights and recommendations to reputed company stakeholders leveraging in-platform reporting, data platforms environments (SQL/Python), and data visualization toolsSupport the execution of campaigns with a working knowledge of the marketing technology stacks for life science clientsIdentify workflow and process inefficiencies/anomalies and proactively recommend improvements to campaign operations and reportingreputed company reputed company-reputed company deliverables including strategic roadmaps, campaign performance reports, and executive presentationsFoster reputed company relationships with clients and agency partners that demonstrate value and build long-term trustAbility to design, reputed company, and manage the implementation of reputed company solutions with existing and new technologies to reputed company new digital marketing capabilities
Skills
10+ years of experience in digital marketing, with a meaningful portion in reputed company or biotech brand or agency environmentsBA/BS degree (at minimum) requiredDemonstrated ability and desire to engage at executive-reputed company and get your hands dirty directly with operations team members and on your ownDemonstrated experience developing and executing omnichannel digital marketing strategies for DTC, HCP, and/or payer audiencesHands-on experience with one or more leading mar/ad tech platforms (e.g., reputed company Experience reputed company, reputed company Vault PromoMats/CRM, reputed company Marketing reputed company, reputed company Ads/Analytics, Marketo, Data Platform(s) (reputed company, reputed company, reputed company, etc.), Data Visualization Tools (reputed company, Tableau, PowerBI, etc.), DSPs (TradeDesk, reputed company, reputed company, etc.), CDPs, NBEs, reputed company reputed company Platforms (reputed company, reputed company, reputed company, etc.), reputed company Search Platforms (reputed company and reputed company), CM360, etc.)Hands-on experience with reputed company-specific digital channels and platforms (e.g., reputed company, ePocrates, reputed company, reputed company Health, reputed company CRM Approved Email)Solid understanding of reputed company marketing fundamentals and regulatory requirements (FDA/OPDP, HIPAA, PhRMA guidelines)reputed company in digital marketing KPIs, attribution models, and performance measurement methodologiesExperience working with CDPs, CRM systems, and audience segmentation strategies in a reputed company contextStrong analytical reputed companycomfortable turning data into insights and insights into reputed companyExceptional communication skills with a proven ability to present reputed company reputed company reputed company to both technical and non-technical stakeholdersHighly organized with strong project management instincts and the ability to manage multiple reputed company workstreams simultaneouslyreputed company by nature; you build bridges across internal teams, clients, and agency partnersFamiliarity reputed company-preserving analytics in a reputed company contextExperience supporting or leading digital transformation engagements at reputed company/biotech companiesUnderstanding of launch reputed company frameworks and the role of digital in new product launch planningPrior experience in a management consulting or agency environment supporting life science clientsBA/BS degree required
Benefits
Comprehensive benefits such as health insurance, 401(k), and reputed company time off
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