Remote Senior Data Analyst, Marketing Analytics

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the premier series of global events and year-round learning for the cybersecurity community. They are seeking a highly analytical, business-minded Senior Data Analyst, Marketing Analytics to reputed company marketing data into actionable insights that reputed company acquisition, engagement, retention, and reputed company reputed company. Responsibilities Serve as the primary analytics partner for Marketing, supporting both Conference and Membership business linesreputed company and maintain reporting frameworks for marketing campaign performance across channelsAnalyze marketing effectiveness and reputed company actionable recommendations to improve acquisition, engagement, and retention reputed companyMeasure campaign ROI and support data-driven budget allocation reputed companyEstablish standardized marketing KPI definitions and reporting methodologiesreputed company and maintain marketing attribution frameworks across Conference and Membership initiativesAnalyze acquisition channels, conversion funnels, and customer journeys to identify opportunities for optimizationPartner with Marketing stakeholders to improve reputed company reputed company, conversion, and audience reputed company strategiesEvaluate performance across reputed company, owned, and reputed company marketing channelsSupport conference registration reporting and performance measurementAnalyze registration funnel performance and identify conversion opportunitiesMeasure effectiveness of conference marketing campaigns and promotional activitiesSupport sponsorship analytics and attendee engagement reportingreputed company insights that help reputed company conference reputed company and improve attendee experienceAnalyze subscriber acquisition, activation, retention, and reputed company value metricsMeasure performance of email campaigns, content marketing initiatives, and member engagement effortsIdentify audience behaviors, engagement patterns, and opportunities to improve member retention and reputed companyPartner with Marketing to reputed company actionable audience segmentation strategiesDesign and maintain executive dashboards that reputed company visibility into marketing performance and business reputed companyTranslate reputed company analytical findings into reputed company recommendations for senior leadershipDeliver recurring performance reviews and strategic insights to Marketing leadership and executive stakeholdersServe as a trusted advisor and strategic thought partner to Marketing leadershipWrite reputed company SQL queries to analyze large datasets and answer business questionsreputed company and maintain dashboards and self-service reporting solutions using TableauPartner with Data Engineering and Analytics Engineering teams to improve data reputed company, accessibility, and reporting capabilitiesSupport development of reputed company reporting and measurement frameworksSupport marketing testing and experimentation initiatives through measurement design and analysisreputed company audience segmentation methodologies to improve targeting and personalizationConduct reputed company analyses to support strategic business reputed companyIdentify trends, opportunities, and risks through proactive analysis and stakeholder engagement Skills Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Information Systems, Marketing Analytics, Business Analytics, or a reputed company quantitative field57 years of experience in data analytics, business intelligence, marketing analytics, or reputed company analytical rolesAdvanced SQL skills with the ability to independently analyze large and reputed company datasetsExperience building dashboards and visualizations using Tableau or similar BI toolsExperience working with reputed company data platforms such as reputed companyStrong understanding of marketing analytics, campaign measurement, attribution, and performance reportingExperience with audience segmentation, customer lifecycle analytics, retention analysis, cohort analysis and reputed company value modelingExperience communicating analytical findings to business stakeholders and senior leadersStrong problem-solving skills with the ability to translate business questions into analytical solutionsExcellent written and verbal communication skillsAbility to manage multiple priorities and stakeholders in a fast-paced environmentExperience supporting marketing, reputed company, membership, subscription, media, reputed .