01Overview
Social Media Manager Food-Tech (Remote) Reports to: VP, Digital - India
We're looking for a Social Media Manager to own the voice, presence, and performance of our brand across all social platforms. This is a high-visibility role at the intersection of food culture, technology, and community: ideal for someone who can move fluidly between scrappy real-time content and a longer-term brand strategy. You'll report into the VP of Digital and partner closely with Content, Brand, Growth, and Customer teams to turn social into a measurable growth channel, not just a brand awareness exercise.
Own and execute the organic social strategy across Instagram, TikTok, X, LinkedIn, YouTube Shorts/Pinterest (platform mix as relevant), including content calendar, voice/tone guidelines, and day-to-day publishing
Lead community management: respond to comments/DMs, monitor sentiment, and flag issues or opportunities in real time
Partner with the Content and Creative teams to develop platform-native video, photo, and copy that reflects current food/social trends while staying true to brand identity
Identify and manage relationships with creators, influencers, and brand ambassadors in the food and lifestyle space
Track and report on KPIs (engagement, follower growth, reach, share of voice, conversion-assisted metrics) and translate data into actionable strategy shifts
Stay ahead of platform algorithm changes, emerging formats, and cultural moments relevant to food, tech, and consumer trends
Collaborate with Paid Social/Growth to align organic and paid content strategy
Manage social media tools/platforms (e.g., Sprout Social, Later, Dash Hudson) and maintain a consistent publishing cadence
Support crisis communications or rapid-response content needs in partnership with PR/Comms as needed
47 years of social media management experience, ideally in food, CPG, consumer tech, or a fast-moving D2C brand
Sharp instincts for what makes content "stop the scroll," especially in food/video-first formatsStrong writing and editing skills; comfortable being the voice of a brand across multiple platforms and tonesExperience managing or directing freelance creators, videographers, or photographersData fluency; thrives in a remote, fast-paced startup/scale-up environment with minimal hand-holdingBonus: experience in food-tech, delivery, grocery, or culinary media specificallyThis is a chance to shape the digital voice of a category-defining food-tech brand at a pivotal growth stage, with real autonomy and a direct line to senior leadership shaping the broader digital strategy. .
