01Overview
Note: The job is a remote job and is open to candidates in USA. Digital is seeking a Social Media Strategist to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram. The role focuses on building a premium, education-first presence that attracts the right audience and drives referrals.ResponsibilitiesDevelop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground upDefine content pillars, positioning, and a consistent posting cadenceTurn the client's ideas into polished short-form contentProduce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copyLead the personal rebrand and establish a cohesive, premium, education-first identityCreate content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy wayGrow the accounts organically to drive inbound interest, community, and referralsTrack engagement, report on performance, and continuously refine the approachSkillsProven experience building and growing TikTok and Instagram accounts, with a portfolio and clear resultsStrong short-form video skills across ideation, filming direction, and editingSolid graphic design, caption, and copywriting abilityA track record building personal or founder-led brands, including rebrandsA strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporateAbility to make educational or complex topics simple and engaging; finance or insurance familiarity is a plusFocus on organic, community and referral-led growth rather than paid or ads-led tacticsFlexible, proactive, and collaborative, able to take direction and run with it without being rigidEST working hoursCompany OverviewDigital helps enterprises and high-growth startups build and enhance their digital capabilities with a world-class network of digital marketers, developers, and designers. It was founded in 2015, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://hiredigital.com.
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