01Overview
Note: The job is a remote job and is open to candidates in USA. LTK is a global technology platform empowering lifestyle creators to monetize their content. The Senior Product Marketing Manager will lead Product Marketing, focusing on go-to-market strategies, product positioning, and leveraging AI to enhance marketing effectiveness.ResponsibilitiesOwn end-to-end go-to-market strategy for launches and key initiativesDevelop clear, differentiated positioning, messaging, and value propositionsTranslate complex product capabilities into compelling, customer-facing narrativesAct as the connective tissue across Product, Brand, Sales, and Customer SuccessDrive GTM readiness, including launch narratives, content, pricing context, and Sales/CS enablementEnsure consistent, high-quality execution across web, in-product, lifecycle, and campaignsUse AI to accelerate content creation, messaging, and GTM executionTranslate AI-powered product capabilities into clear customer valueApply AI to improve personalization, experimentation, and performance insightsPartner with Product to inform roadmap through market and customer insightsAlign with Marketing and Revenue to connect roadmap, campaigns, and channelsIntegrate product-led and sales-led motions into a unified GTM strategyDefine segments and personas to guide targeting and positioningConduct competitive analysis and identify differentiation opportunitiesUse data and feedback to continuously refine messaging and GTM strategySkills710+ years in Product Marketing or related rolesProven track record owning GTM strategies that drive adoption and revenueStrong storytelling skillsable to make complex products simple and compellingExperience working cross-functionally with Product, Sales, Marketing, and CSAbility to operate independently and build from zero in a team-of-one environmentStrong analytical skills; comfortable using data to inform strategy and measure impactExperience using AI tools to improve workflows, insights, or outcomesHigh curiosity and adaptability with emerging technologiesA mindset focused on seizing opportunities and moving with urgencyDedication to fierce prioritization and operational excellenceAdaptability to a dynamic, fast-moving environmentA growth mindset and openness to feedbackSaaS, marketplace, creator economy, or digital platforms preferredBenefitsThe opportunity to be part of the leading global company in creator commerceA remote-first, productivity-first environmentCompetitive compensation and benefits package to meet the needs of you and your family401(k) with LTK company matchingMedical Insurance, Vision Insurance, Dental InsurancePaid Maternity Leave and Paid Paternity LeaveSummer Fridays and Flexible PTOFor temporary full-time employees, benefits eligibility may varyCompany OverviewLTK is a marketing company that offers retail sales and shopping apps. It was founded in 2011, and is headquartered in Dallas, Texas, USA, with a workforce of 501-1000 employees. Its website is https://company.shopltk.com/.
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