Retention Marketer-NBFC (2-4 years)

Lead development and execution of a 360-degree customer retention strategy. Design and execute growth marketing experiments aimed at increasing customer lifetime value (CLV). Conceptualize and implement retention campaigns across email, SMS, push notifications, and social media. Use data analytics to monitor customer behavior and optimize retention strategies. REQUIREMENTS 24 years in customer retention or growth marketing (B2C startup or FinTech preferred). Strong analytical mindset; proficiency with Google Analytics, SEO, SEM, and marketing automation tools. .