Sales Officer - General Trade

Company: Leading Premium FMCG Brand (Healthy Snacks, Nuts & Dry Fruits Category) Role: Senior Sales Executive General Trade (GT) Location/Territory: Thane & Navi Mumbai Employment Type: Full-time Salary Budget: Up to 5,00,000 (5 LPA) CTC per annum + Performance-linked Incentives Experience Required: 4+ Years About the Corporate BrandWe are a rapidly expanding, premium consumer goods company dedicated to redefining the healthy snacking segment in India. Our portfolio features a sophisticated range of high-quality packaged items, including premium dry fruits, gourmet flavored nuts, and wholesome seeds. With a focus on farm-fresh sourcing, innovative flavor profiles, and state-of-the-art in-house production and packaging, our brand has established an exceptional reputation for quality and freshness. We are actively scaling our footprint across major urban markets, offering professionals an exciting environment for career acceleration.Role OverviewWe are looking for a mature, highly experienced, and result-oriented Senior Sales Executive for our General Trade (GT) division to manage and scale the strategic territories of Thane and Navi Mumbai. With over 4 years of proven FMCG field experience, the ideal candidate will lead localized market expansion, leverage deep existing retailer relationships, onboard new distribution networks, and drive primary and secondary sales volume aggressively to achieve premium market share.Key Responsibilities Market Coverage & Expansion: Plan and execute rigorous daily market beats across Thane and Navi Mumbai to deepen penetration and scale the existing retail network. Sales Target Achievement: Take complete ownership of monthly, quarterly, and annual primary (distributor billing) and secondary (retailer billing) volume and value targets. Distributor & Channel Management: Supervise, evaluate, and manage existing distributors while proactively scouting and onboarding new distribution partners to eliminate market gaps. Premium Counter Onboarding: Identify and onboard high-volume retail counters, standalone modern trade outlets, and prominent grocery stores to expand the brand's numerical distribution. Merchandising & Brand Visibility: Ensure top-tier shelf placement, share-of-shelf leadership, and flawless execution of Point-of-Purchase (POP) displays and POSM materials. Stock Optimization: Audit stock levels regularly at distributor points to prevent stock-outs, handle rotation of inventory, and ensure zero variance or loss due to product expiry. Financial Discipline & Collections: Enforce strict compliance regarding timely payment collections and handle commercial reconciliations with trade partners within designated credit periods. Competitor Benchmarking: Constantly monitor competitor activities, trade schemes, pricing frameworks, and provide structured strategic feedback to the regional leadership team. Key Performance Indicators (KPIs) Absolute growth in primary and secondary monthly sales value vs. assigned target. Expansion index: Number of new productive retail outlets (ECO) and new distributors onboarded. Outbox execution: Stock rotation efficiency and reduction in market returns/expiry. Financial hygiene: Minimum outstanding days (DSO) and timely collection matching credit terms. Qualifications & Requirements Education: Graduate degree in Commerce, Business Administration, Marketing, or a related discipline. Experience: Minimum 4+ years of hardcore field sales experience in the FMCG sector, with a strict focus on General Trade (GT). Mandatory experience handling food segments, packaged snacks, confectionery, biscuits, or dry fruits. Territory Mastery: Established, deep network of active retailer and distributor contacts across Navi Mumbai (Vashi, Nerul, Belapur, Panvel, Koparkhairane) and Thane region (Ghodbunder Road, Majiwada, Kalwa, Dombivli, Kalyan). Leadership Traits: Proven ability to work independently in the field, negotiate high-volume trade terms, and handle conflict resolution with distributors. Skills & Tools: Exceptional negotiation, persuasive communication, and fluent local language skills (Marathi and Hindi are mandatory). Tech-savvy with strong proficiency in FMCG sales force automation (SFA) applications and mobile CRM tools. Mobility: Must possess a functional two-wheeler and a valid driving license for intensive daily field travel. Compensation & Benefits Fixed CTC: Up to 5,00,000 per annum (commensurate with exact experience, past track record, and current CTC structure). Incentives: Highly lucrative, performance-linked monthly sales incentives designed to reward over-achievement. Allowances: Fixed or actual on-field Daily Traveling Allowance (TA) and mobile expenses. Career Growth: Clear promotion path toward Area Sales Manager (ASM) roles within an aggressively growing brand Compensation: 30,000.00 - 40,000.00 per month Benefits: Health insurance Provident Fund Application Question(s): Have