01Overview
Salesforce Architect Loyalty Management & Marketing Cloud Personalization
Job Summary
We are seeking an experienced Salesforce Architect to design, implement, and lead enterprise Salesforce solutions with a strong focus on Salesforce Loyalty Management and Marketing Cloud Personalization (Interaction Studio). The ideal candidate will architect scalable customer engagement and loyalty ecosystems, integrate Salesforce clouds with enterprise platforms, and provide technical leadership across cross-functional teams.
Loyalty Management Development
Design and implement Salesforce Loyalty Management solutions aligned with business and customer engagement objectives.
Configure loyalty programs, campaigns, promotions, and rewards.
Develop member enrolment and lifecycle management capabilities.
Support loyalty program administration and operational processes.
Customize loyalty experiences to meet evolving customer needs
Preferred Qualifications
Strong understanding of:
o Loyalty Programs
o Member Management
o Tiers & Benefits
o Promotions
o Voucher Management
o Points Accrual & Redemption
o Transaction Journals
o Loyalty Rules Processing
Salesforce Loyalty Management Accreditation or Certification.
Salesforce Administrator Certification.
Salesforce Platform Developer Certification.
Salesforce Data Cloud experience.
Marketing Cloud experience.
Financial services or loyalty program implementation experience.
MuleSoft integration experience.
Knowledge of customer engagement and rewards ecosystems.
Salesforce Ecosystem
Salesforce Loyalty Management
Salesforce CRM
Salesforce Data Cloud
Salesforce Marketing Cloud
Platform Events
Apex
SOQL
Salesforce Data Cloud (Data 360)
Integration & APIs
REST APIs
MuleSoft
Event-Driven Architecture
Platform Events
Web Services
Data & Analytics
SQL
Customer Segmentation
Data Quality
Loyalty Analytics
Customer 360
JD: Marketing Cloud Personalization
Salesforce Architect Loyalty Management & Marketing Cloud Personalization
Job Summary
We are seeking an experienced Salesforce Architect to design, implement, and lead enterprise Salesforce solutions with a strong focus on Salesforce Loyalty Management and Marketing Cloud Personalization (Interaction Studio). The ideal candidate will architect scalable customer engagement and loyalty ecosystems, integrate Salesforce clouds with enterprise platforms, and provide technical leadership across cross-functional teams.
personal marketing cloud:
Marketing Cloud Personalization Development
Design and implement personalization campaigns using Marketing Cloud Personalization.
Configure catalogs, user profiles, datasets, and event schemas.
Develop recommendations, dynamic content, and real-time decisioning strategies.
Build customer affinity models and behavioral targeting rules.
Implement personalization use cases across owned digital channels.
Web & Mobile Personalization
Develop and maintain sitemap configurations.
Configure user activity tracking and behavioral event collection.
Support personalization for:
o Public websites
o Online banking
o Mobile applications
o Landing pages
o Self-service portals
Optimize page performance while implementing personalization capabilities.
Customer Journey Integration
Integrate Marketing Cloud Personalization with:
o Salesforce Data Cloud
o Marketing Cloud Engagement
o CRM platforms
o APIs
o MuleSoft
o Enterprise customer data platforms
Enable real-time audience sharing and activation.
Support cross-channel orchestration and customer journey optimization.
Audience Segmentation & Decisioning
Design customer segments based on:
o Behavioral events
o Demographics
o Product ownership
o Customer lifecycle stages
o Engagement patterns
Develop rules-based and AI-driven targeting strategies.
Create trigger-based personalization campaigns.
Support audience activation across multiple marketing channels.
Event Collection & Real-Time Processing
Design and implement event tracking frameworks.
Configure data ingestion from digital properties.
Validate behavioral event quality and completeness.
Support real-time streaming and event-driven personalization use cases.
Troubleshoot event collection and customer profile issues.
Data Integration & Platform Enablement
Collaborate with Data Cloud and Data Engineering teams to consume customer attributes.
Support data synchronization between Marketing Cloud Personalization and enterprise data platforms.
Build API integrations and custom connectors.
Ensure data privacy, consent, and governance requirements are met.
Engineering Excellence
Lead solution design reviews and architecture discussions.
Establish development standards and best practices.
Participate in CI/CD implementation and release processes.
Mentor junior .
